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Data Dynamo: Unveiling the Supreme Database Titans of 2024

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Navigating the labyrinth of technological advancement, particularly in the domain of databases, is not only pertinent but also profoundly engaging. As we step into the throes of 2024, the digital infrastructure of businesses is revolutionized by an array of databases, each a juggernaut in its own right. In this cosmos of data storage and retrieval, uncovering the top database technologies is crucial for tech executives and enthusiasts alike. Within this ensemble of digital titans, several database technologies rise to prominence as the pillars of data management. In this blog we meticulously compare and contrast the premier databases of the year to discern their unique strengths and areas of application. 

MySQL:

MySQL remains a top choice for reliability and cost-effectiveness, known for its ease of deployment and management. Its steadfast commitment to ACID (atomicity, consistency, isolation, and durability) principles ensures the highest level of reliability, essential for modern enterprises.  MySQL’s extensive community support and compatibility with various operating systems make it an ideal solution for businesses of all sizes.

MySQL Database

Beyond these fundamentals, MySQL offers an array of fast-loading utilities accompanied by various memory caches, streamlining the maintenance and administration of servers. Its compatibility with an extensive list of programming languages, with a notable synergy with PHP, means that it can slide seamlessly into almost any technology stack. Moreover, performance is a front-runner, as MySQL delivers high-speed results without having to sacrifice any of its core functionalities.

MySQL, offered by Oracle, provides a balance between cost efficiency and performance. Pricing ranges from $2,140 to $6,420 for 1-4 socket servers and $4,280 to $12,840 for setups over five sockets. Its open-source nature under the GNU GPL enables free usage and customization. Explore MySQL at https://www.mysql.com/.

PostgreSQL:

PostgreSQL ensures Data Integrity with Primary Keys, Foreign Keys, Explicit Locks, Advisory Locks, and Exclusion Constraints. These features orchestrate data access, ensuring transaction consistency and fortifying the database’s resilience against anomalies. PostgreSQL excels in SQL features with Multi-Version Concurrency Control (MVCC) for high throughput. It handles complex SQL queries, including full support for SQL Sub-selects, appealing to SQL aficionados. Streaming Replication ensures high availability and disaster recovery.

Postgre SQL

In stark contrast to many other database technologies, PostgreSQL stands as an emblem of community-driven innovation, provided free of charge. This enterprise-grade database system, while lacking a traditional price tag, does not skimp on capabilities, owing to its development and continued refinement to a dedicated cohort of volunteers and backing enterprises. It prides itself on complete freedom of use under the liberal open-source PostgreSQL License. To peek into the extensive world of PostgreSQL or to become part of its vibrant community, head over to https://www.postgresql.org/.

Microsoft SQL Server:

Microsoft SQL Server stands not just as a pillar in the realm of traditional RDBMS (Relational Database Management System Software) but also as an architect of the ever-expanding Big Data landscape. Harnessing its prowess, organizations can construct their elite Data Lakes, serving as grand repositories that amalgamate disparate data, structured or not, into a cohesive pool. This confluence of data empowers users to embark on insightful expeditions across their entire datasets, directly querying the vast lakes without the onerous need to move or replicate precious data.

In the name of security—a paramount concern in today’s data-driven universe—Microsoft SQL Server brings its A-game with cutting-edge tools for data classification, protection, and monitoring. It stands vigilant, constantly scanning for anomalies, and is a fortifying digital fortress with timely alerts on any suspicious activities, security gaps, or configuration errors.

SQL Database

Microsoft SQL Server’s graphical tool empowers users to design, create tables, and explore data without intricate syntax. It seamlessly integrates data from various sources via an extensive connector library. With new transformations in the SQL Server Analysis Services (SSAS) Tabular Model, users gain advanced capabilities to manipulate and combine data.

Microsoft SQL Server offers diverse editions to suit various enterprise needs. The Enterprise edition is priced at $15,123, while the Standard edition offers options like per-core pricing ($3,945), server pricing ($989), and CAL option ($230). Volume licensing and hosting channels further influence pricing. Learn more at https://www.microsoft.com/en-us/sql-server/sql-server-2022-pricing.

MongoDB:

MongoDB’s architecture ensures that scaling to meet the demands of growing data is never an impediment. Thanks to its intrinsic scalability, it can flaunt clusters that burgeon past the hundred-node mark effortlessly, managing millions of documents without breaking a sweat. Its widespread adoption across a myriad of industries is a testament to MongoDB’s capability to handle expansive and intricate datasets. MongoDB ensures high availability through replica sets, guaranteeing uninterrupted service and data durability. In cases of hardware failure, it redistributes load across servers or duplicates data to maintain operational integrity, ensuring a seamless user experience.

Mongo DB

MongoDB, a prominent figure in the NoSQL landscape, provides a free entry point through MongoDB Atlas’s perpetual free tier. Celebrated for scalability and developer-friendliness, MongoDB remains a strong player in data management. Discover more at https://www.mongodb.com/pricing.

Oracle: 

Oracle’s resilience and data recovery features are vital for uninterrupted business operations. Real Application Clusters (RAC) ensure high availability by enabling multiple instances on different servers to access a single database. This fault-tolerant and scalable setup underscores Oracle’s commitment to continuous operation, even during server failures. 

Oracle’s service offerings cater to a wide array of demands, providing precise solutions for diverse business requirements. Starting with the Oracle Database Standard Edition, which offers essential features for typical workloads, users can scale up to the Enterprise Edition for more comprehensive capabilities. Additionally, Oracle provides specialized tiers such as the High Performance and Extreme Performance editions, designed to meet the demands of high-throughput and mission-critical environments. 

Oracle DB

Each tier is carefully crafted to deliver optimal performance and reliability, ensuring that businesses can effectively manage their data infrastructure. Furthermore, Oracle’s pricing structure accommodates varying usage scenarios, with options for flexible scaling based on virtual CPU (vCPU) usage. To review Oracles pricing structure click here. 

Remote Dictionary Server (Redis):

Redis shines in caching and in-memory data handling, offering unparalleled speed and versatility. Supporting various data structures like strings, lists, hashes, bitmaps, HyperLogLogs, and sets, Redis caters to the diverse needs of modern applications. Moreover, Redis seamlessly integrates with popular programming languages like Java, Python, PHP, C, C++, and C#, ensuring compatibility across different development environments and accelerating data-intensive operations.

Redis

Redis offers a dynamic ecosystem where free open-source frameworks coexist with commercial variants. While the community version is free, enterprise solutions like Redis Enterprise, with enhanced features and support, operate on a subscription model. Explore Redis offerings on their website.

Elasticsearch:

Elasticsearch represents the epitome of scalability seamlessly embraced in its design. Out-of-the-box distributed systems are the backbone of its architecture, enabling data to be reliably shared across multiple servers and nodes, hence bolstering higher availability and resilience in the face of demanding workloads.  This design decision is not just a matter of capability; it represents a promise of reliability, ensuring that as data volumes escalate, Elasticsearch stands prepared to accommodate the surge seamlessly. 

Elasticsearch, a prominent member of the NoSQL ecosystem, adopts a dual licensing model, offering users the choice between the Server Side Public License (SSPL) or the Elastic License. This flexibility allows organizations to select the licensing option that best fits their needs and compliance requirements. In addition to its licensing options, Elasticsearch introduces a unique billing system based on Elastic Consumption Units (ECUs), which aligns usage with expenditure. This innovative approach enables organizations to scale their Elasticsearch deployments elastically according to their requirements, without being bound by traditional fixed licensing models. To review Elasticseach’s pricing structure click here .

Oracle DB

Cassandra:

Cassandra excels in fine-tuning consistency levels for data operations, allowing developers to balance performance and accuracy. Its column-family data model adeptly handles semi-structured data, providing structure without compromising schema flexibility. With the Cassandra Query Language (CQL), which resembles SQL, transitioning from traditional databases is simplified. This, coupled with standard APIs, positions Cassandra as a scalable, reliable, and user-friendly database choice, lowering adoption barriers for tech teams.

Apache Cassandra, rapidly rising in the NoSQL landscape, is renowned for its free and open-source nature. For enterprise-grade support and features, commercial vendors offer options. Amazon Keyspaces (for Apache Cassandra) provides decentralized storage, billing $1.45 per million write request units and $0.29 per million read request units. Explore more at https://cassandra.apache.org/_/index.html.

MariaDB:

MariaDB stands out with advanced features like microsecond precision, crucial for time-sensitive applications, table elimination for optimized query processing, scalar subqueries for enhanced functionality, and parallel replication for faster database synchronization and analytics. Its compatibility with major cloud providers simplifies deployment and management in cloud infrastructures. MariaDB supports various storage engines, including Aria for crash safety, MyRocks for efficiency, and Spider for sharing across servers, offering flexibility and functionality for diverse data types and use cases.

MariaDB is a forerunner in the open-source database community maintaining  its allegiance to cost-effectiveness and robust efficiency. Ideal for newcomers to the AWS ecosystem, the Amazon RDS for MariaDB invites users with its introductory Free Tier – inclusive of substantive resources to pilot their database endeavors. For details on how to harness this SQL-driven database for your transformative projects, consult MariaDB’s central hub.

Database Total

IBM DB2:

DB2 is a trusted enterprise data server, facilitating seamless deployment across on-premises data centers and public/private clouds. Its flexibility enables organizations to adopt hybrid data management approaches aligned with operational needs and strategic goals. DB2 excels in data compression, featuring adaptive compression, value compression, and archive compression, significantly reducing storage footprints and costs. Administrative tasks are simplified with DB2’s self-tuning and self-optimizing features, driven by machine learning. This ensures optimal database performance with minimal intervention, reducing time and effort for routine maintenance and tuning.

IBM

IBM’s offering in the data management framework, DB2, acquaints users with its prowess through a complimentary trial on the IBM Cloud. This gesture extends to a no-strings-attached experience, with an available upgrade to a paid tier at USD 99 per month, comprehensive of full functionality and sweetened by USD 500 in credits. Questers of this high-caliber database solution can embark on their journey by navigating to  https://www.ibm.com/products/db2/pricing.

SQLite:

SQLite’s appeal lies in its simplicity and ease of use. It operates without a separate server process, complex installation, or administration. A complete SQL database is stored in a single cross-platform disk file, requiring no configuration, making it highly portable and ideal for simplicity-focused scenarios. Additionally, SQLite adheres broadly to SQL standards, supporting commands like SELECT, INSERT, UPDATE, and DELETE, making it familiar to developers accustomed to other SQL databases. Being in the public domain, SQLite can be freely used and distributed without any restrictions, fees, or royalties.

SQLite, remaining loyal to the public domain, provides all-inclusive accessibility to its database solutions, with no fees levied for any usage. As the quintessence of an easily embeddable, lightweight relational database engine, SQLite is the go-to for myriad applications across the globe, with Microsoft not just embracing, but actively integrating it. Encounter SQLite in its purest form at its principal domain: SQLite.

Data Lake

Amazon DynamoDB:

DynamoDB provides consistent single-digit millisecond response times for large-scale applications. Its architecture allows seamless, on-demand scaling without manual intervention, ensuring performance under varying demands. Multi-AZ deployments ensure high availability and fault tolerance, with fast failovers and data replication across three Availability Zones for accessibility and security. Native support for document and key-value data models optimizes performance for distinct access patterns, enhancing efficiency.

Amazon DynamoDB offers an attractive free tier with 25 GB of storage and 25 units each of Write and Read Capacity, sufficient for managing 200 million monthly requests. Its On-Demand billing charges $1.25 per million write request units and $0.25 per million read request units, allowing flexibility to scale with demand. Learn more from Amazon’s DynamoDB guide. To review Amazon DynamoDB’s pricing structure click https://aws.amazon.com/dynamodb/pricing/.

In Conclusion

While relational databases continue to shoulder the bulk of transactional workloads, NoSQL databases have adeptly found their place in handling the complexities of semi-structured and unstructured data. The choice of database, as always, is contingent on the specific needs and nuances of individual businesses. As we continue to delve into the big data era, it is not just the deployment of databases that is vital but also the synthesis of these technologies with wider business strategies.

The Top Web Development Languages Shaping the Digital Landscape Today

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In today’s fast-paced world of web development, the selection of programming languages is crucial as it forms the cornerstone of creating robust, scalable, and feature-rich web applications. In this blog post, we will touch on the top web development languages that are used today, their effects, and some real-world examples.

Python: (Back-end)

Python, an open-source, back-end language, has gained immense popularity in 2023. Its hallmark lies in its readability and simplicity. Python supports an array of programming concepts, including object-oriented programming (OOP), functional programming, and structured programming. Coupled with extensive libraries and frameworks, Python emerges as a powerhouse for technologies such as Machine Learning, Data Science, and Artificial Intelligence.

Python: Instagram – As a social media behemoth, Instagram demands an efficient, robust, and secure backend to manage vast user interactions, data storage mechanisms, and server-side functionalities. To meet this demand, Instagram turns to Django – a high-level Python web framework known for its scalability and power. Django serves as the backbone of Instagram’s server-side execution, ensuring smooth operability and flexibility.

Web Development

PHP: (Back-end)

As an open-source scripting language, PHP is renowned for its role in server-side execution and the creation of dynamic web pages. It integrates seamlessly with HTML scripts and tags, supports major databases like MySQL, and boasts in-built error reporting constants.

PHP: Facebook, Etsy, Slack, and Tumblr – Facebook originally developed PHP to maintain its server-side logic.  WordPress is also powered by PHP allowing compatibility with Apache and Linux making it versatile and widespread. Companies like Etsy, Slack, and Tumblr also utilize PHP for their backend development. Its quick development capabilities and extensive database support make it a suitable choice for small to large-scale web applications.

C#: (Back-end)

Microsoft’s C# is an object-oriented programming language, developed specifically for the .NET framework and Windows applications. Initially focused on Windows, it has expanded to Android, iOS, and Linux platforms. Known for game and mobile application development, C# boasts type-safety coding, scalability, robustness, and interoperability.

C#: Microsoft – Websites like Stack Overflow utilize C# for various web and software development projects. Its strong-typed nature, advanced debugging and error handling capabilities, and integration with the .NET framework make it an ideal choice for building secure, scalable, and stable web applications.

Website Development Languages

Ruby: (Back-end)

Ruby, a widely used object-oriented backend language, is often associated with the Rails framework, aptly named Ruby on Rails. Known for its dynamic features, Ruby supports dynamic and duck typing, making it one of the more flexible and dynamic languages out there today.

Ruby: Github, Version Control, Airbnb – Is used by companies like GitHub, and Airbnb. Ruby on Rails, a framework built for the Ruby language, aids in rapid web development with its conventions over configuration approach. Its easy-to-learn syntax, vast community support, and scalability make it a popular choice among startups and established companies alike.

HTML 5 and CSS3: (Front-end)

HTML 5 and CSS3 are the essential building blocks for creating visually appealing and responsive websites. HTML provides the structure, while CSS adds style and design elements to web pages. In combination, these two technologies enable developers to create engaging and user-friendly interfaces that work seamlessly across different devices.

HTML 5 and CSS3: Apple – Renowned for its minimalist aesthetics and user-friendly interfaces, Apple also utilizes the robust capabilities of HTML 5 and CSS3 in crafting its websites. This application of these languages lets Apple ensure a uniform design language across its various online platforms.

JavaScript: (Front-end)

JavaScript (JS) stands as a versatile language used for both frontend and backend web development. In 2023, it remains one of the top web development languages, facilitating the development of dynamic web elements and heightening user interactivity. JavaScript can validate user inputs, informing them about incorrect data and required fields in forms. It comes with predefined functions for handling date and time and can detect the user’s operating system and browser information. Modern features like arrow functions, template literals, and property shorthand further enhance its capabilities.

JavaScript: Facebook – The global social media giant, heavily depends on JavaScript for infusing dynamic and interactive attributes across its platform. From powering real-time updates in the news feed to instant messaging and complex video streaming capabilities – the role of JavaScript in Facebook’s platform can’t be overstated.

Website Coding

React JS: (Front-end)

React JS, maintained by Facebook and a community of individual developers, is an open-source JavaScript library for building user interfaces (UIs) quickly. Considered one of the best frontend languages in 2023, its hallmark features include reusable components, server-side rendering support with Next.js framework, virtual DOM manipulation for efficient page updates and smooth animations, and enhanced developer tools.

React JS: Netflix – The entertainment giant uses React JS on its platform due to its startup speed, runtime performance, and modularity. Its dynamic components and fast rendering make it a perfect fit for Netflix’s constantly updating content.

Angular: (Front-end)

Angular, a front-end, Model-View-Controller (MVC) framework that uses TypeScript as its programming language, is developed and maintained by Google. Angular is ideal for constructing intricate and single-page web applications. It employs DOM structure, updates the tree structure of HTML tags, and supports TypeScript, enhancing syntactic structure and codebase maintainability. Angular implements bi-directional data binding, allowing for dynamic updates between DOM states and UI elements. Furthermore, it integrates with testing frameworks like Jasmine and task-runners like Karma.

Angular: Microsoft – The tech heavyweight, adopts Angular for developing various applications, including parts of its Office 365 suite and other web services. The framework’s robust capabilities augment Microsoft’s offerings, ensuring smooth interactions and efficient navigation.

Web 3.0

VueJS: (Front-end)

VueJS, an open-source, beginner-friendly frontend language for single-page web applications, amalgamates features from both Angular and React, offering a flexible and accessible framework. VueJS uses virtual DOM, data binding, and event handling for seamless interactivity. It allows transitions to be applied to HTML elements and supports third-party animation libraries. VueJS also utilizes pre-built directives (e.g., v-else, v-if, v-show) for efficient frontend actions and provides a vue-router for routing purposes and watchers for managing data changes.

VueJS: Grammarly – Incorporates Vue.js in its web applications. This integration provides users with a seamless and interactive writing experience. It ensures effective real-time feedback and suggestions, fostering enhanced writing proficiency.

Challenges and Opportunities:

Obstacles involve dealing with language-specific vulnerabilities, compatibility issues, and scalability concerns. There’s a world of opportunities in the ongoing evolution of these languages, the emergence of new frameworks, and the growth of community support. Regular updates, libraries, and forums facilitate a language’s evolution and ease its integration with new technologies. With the right skills and an open mindset, developers can navigate through these challenges and capitalize on the opportunities presented by web programming languages.

Website Technologies

Future Possibilities :

The future of web programming languages is brimming with potential. The combining of languages with emerging technologies like blockchain, augmented reality, and the Internet of Things heralds new horizons for innovation. Moreover, the creation of efficient and scalable frameworks will keep influencing the future of web development. Developers need to stay current with industry trends and keep honing their skills to adapt to these changes and shape the future of web development. Overall, the future looks bright for these core web programming languages as they continue to evolve and play a vital role in driving digital transformation. 

Web programming languages are not just tools, but architects that shape the digital landscape. They are instrumental in driving innovation and enhancing the interactive nature of web applications, with industry leaders like Google and Facebook serving as prime examples. Understanding the impacts of each unique language and staying abreast with emerging technologies has become imperative for developers.

The future of the digital experience is being molded by both frontend and backend web development languages. Their unique advantages, coupled with an understanding of evolving technologies, enable developers to deliver robust, quality applications that meet the ever-growing user demands. As the digital transformation of industries progresses, these languages are poised to continue playing an undeniably central role. Conclusively, the choice of a web development language is a critical decision influenced by factors such as scalability, security, and specific application requirements. As the digital landscape evolves, these languages remain at the heart of it, driving forward innovation and opportunity in web application development.

Mapping the Future: Essential Mobile Application Development Languages for Tech Innovators

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Mobile applications have become an important part of our lives, and as a result, building mobile apps has become a booming industry. With over 3.2 billion smartphone users, it is only reasonable to see businesses gravitating towards building mobile apps as part of their digital strategy. As a business owner navigating this dynamic landscape, understanding the key programming languages driving mobile app development is paramount. Developing mobile applications that meet user’s needs requires competence in one or more programming languages. In this blog, we will provide an overview of the top mobile application development languages including their advantages and potential drawbacks.

Java Programming Language

Java: 

As a highly versatile language, Java is known for its ‘write once, run anywhere’ capability. This feature grants developers the flexibility to create apps that can function across multiple platforms while promoting cost-effectiveness. Its wide use in Android app development is a testament to its adaptability, making it a popular choice for different types of mobile applications. Further, Java exhibits robustness and scalability, attributed to its suitability for developing large-scale applications – a key reason why it’s favored in enterprise-level solutions. Here is how Java’s application development language is impacting industries.

Java (Android): Google – Google, the creator of the Android operating system, extensively utilizes Java for Android application development. Notable apps built using Java include Gmail, Google Maps, and Google Drive.

Swift (iOS): 

Swift, the cornerstone of native iOS application development, is known for its superior performance. Designed to be fast and efficient, it significantly enhances the overall performance of iOS applications. Additionally, Swift’s modern features enhance code safety and readability, reducing the potential for errors and improving the overall development experience. Its constant evolution, courtesy of Apple’s support and a growing community, makes it a continually improving language.

Swift (iOS): Apple – As the originator of Swift, Apple naturally employs this language for its iOS app development. Examples of Swift-built apps include Apple Music, iWork, and the Apple Store app.

Kotlin (Android):

Kotlin is a relatively new programming language that is gaining popularity for building Android apps. Since its release in 2011, it has become the official programming language for native Android apps. Kotlin’s concise syntax supports developers in writing more maintainable and readable code.

Kotlin has become the official language for Android app development due to its seamless interoperability with existing Java code, allowing for a smooth transition for developers. Known for its conciseness and expressive syntax, Kotlin reduces boilerplate code, thereby making development more efficient. With its modern language features, Kotlin simplifies complex tasks and offers enhanced functionality.

Kotlin (Android): Pinterest – Pinterest has adopted Kotlin for its Android app development due to its conciseness and compatibility with Java. The transition to Kotlin has effectively streamlined Pinterest’s app development processes.

JavaScript: 

JavaScript, coupled with frameworks like React and React Native paves the way for cross-platform development. This allows developers to build applications for both iOS and Android from a single codebase, fostering greater efficiency. Add to this, the immense JavaScript community and rich libraries, and developers will have access to faster development cycles and a wide range of resources.

JavaScript (React Native): Facebook & Alibaba – React Native, which enables cross-platform development from a single codebase, is Facebook’s chosen framework for mobile app development. The Facebook and Instagram apps are a testament to this. The Alibaba app, a prominent e-commerce platform, also utilizes React Native for app development.

Python: 

Python’s simplicity and readability make it an excellent choice for rapid prototyping and development. With a supportive community that provides a wealth of libraries and frameworks for mobile app development, Python enhances productivity. While not as common as Java or Swift for mobile development, Python showcases versatility, making it suitable for particular types of applications like data-driven and educational apps.

Python (Kivy, BeeWare): Instagram – Instagram uses Python, albeit not as its primary language, for backend development. Python’s simplicity and versatility are advantageous for rapid prototyping and backend infrastructure management.

C# Programming languages

C#:

C# (C Sharp), developed by Microsoft, stands out as a versatile and powerful language for mobile app development. Known for its strong adherence to object-oriented programming principles, C# fosters the creation of modular and scalable code, enhancing application maintainability. With a vibrant developer community, many businesses find C# essential for efficient and scalable mobile applications, especially within the Microsoft ecosystem or for cross-platform endeavors. 

C# leverages this powerful language extensively for the development of various mobile applications, including those integral to its own product and service offerings. Notably, Microsoft combines C# with Xamarin, another one of its creations, to bolster its app development capabilities. This powerful blend of technologies underpins the development of flagship applications such as Microsoft Office and Azure. Harnessing the synergy of C# and Xamarin, Microsoft continues to innovate, delivering robust applications that cater to a wide array of user needs and preferences.

Objective – C:

Objective-C is an object-oriented language that was the primary language for building iOS apps before Swift. Even with the introduction of Swift, Objective-C remains an important language for businesses and developers looking to build new apps. This object-oriented programming language, developed by the tech giant Apple, was instrumental in the creation of numerous apps that transformed the mobile landscape. Its dynamic runtime and the ability to use C and C++ libraries gives Objective-C an edge for particular types of applications. It offers a structured approach to programming and a large body of pre-existing open source code, enabling developers to build robust and efficient applications.

Objective-C (iOS): Uber – Uber initially built its iOS app using Objective-C. While Uber is transitioning to Swift, it continues to maintain and update its Objective-C code as part of the migration process.

React Native

React Native:

React Native, developed by Facebook, revolutionizes mobile app development by enabling cross-platform compatibility with a single codebase, streamlining both iOS and Android applications. Its efficiency stems from a component-based architecture, facilitating the creation of reusable user interface elements and eliminating the need for separate development cycles for each platform.

React Native (Facebook): As the developer of React Native, Facebook utilizes the framework for its own mobile applications, including the flagship Facebook app.

Flutter:

Flutter, an open-source UI toolkit by Google, is reshaping application development by allowing the creation of natively compiled apps for mobile, web, and desktop from a single codebase. Its emphasis on expressive user interfaces is powered by the Dart programming language. A notable feature is the ‘hot reload,’ enabling instant visualization of changes during development for swift iterations.

Flutter (BMW):  A recognized titan in the automotive industry, has not been shy about embracing cutting-edge technologies like Google’s Flutter to enrich its mobile applications and projects. The German automaker has seen the value in Flutter’s fast development cycles, expressive UI, and native performance, utilizing it to deliver high-quality, immersive user experiences. 

Flutter (Capital One): A renowned name in the financial services sector, has been at the forefront of technological innovation and has recognized the potential of Flutter in mobile application development. Capital One was quick to adopt Flutter, finding it to be a versatile and efficient tool in its technological arsenal. The company opted for Flutter due to its unique features that allow for the creation of high-quality native experiences on both iOS and Android from a single codebase.

The choice of a mobile app language significantly influences factors such as performance, speed, community support, and platform compatibility. Therefore, developers need to carefully consider project requirements, target platforms, and personal preferences when deciding on the most suitable language for their mobile app development projects

top mobile application languages

Challenges and Opportunities

In the fast-paced world of mobile application development, optimal language selection can be a game-changer. Each language presents its own unique set of challenges and opportunities. 

Java, hailed for its versatility, grapples with performance optimization and interface responsiveness. However, its platform-independent nature and rich libraries lend themselves well to cross-platform development and the creation of scalable enterprise solutions. 

Swift, Apple’s first language of choice for iOS development, despite being exclusive to Apple devices, presents an opportunity to create high-quality applications. Its strong focus on safety and modern syntax enhances app quality and stability, spelling success for developers in the Apple ecosystem.

Kotlin, now recognized as the official language for Android, may seem challenging for developers transitioning from Java. Nevertheless, it’s recognized for increasing productivity and improving app performance on the Android platform, making it an attractive option for Android development. 

JavaScript, especially when utilized with frameworks like React Native confronts issues owing to its single-threaded nature. However, despite these challenges, JavaScript continues to be a powerhouse for cross-platform development largely because of the scale of its adoption and the strength of its developer community. Additionally, with React Native, developers have the advantage of writing once and deploying on multiple platforms, thereby increasing efficiency and reducing the time-to-market.

Python, despite the challenges presented by the Global Interpreter Lock affecting concurrency, stands out for its simplicity and adaptability. It is a popular choice for rapid prototyping, data-driven applications, and educational software development. 

C#, used alongside Xamarin, faces challenges related to file sizes and some native limitations. Despite this, its capacity to target both iOS and Android users with a single codebase makes it a worthwhile consideration for businesses. 

Objective-C, while losing its relevance to Swift, remains a viable option, especially for transitioning to modern iOS development while leveraging existing codebases. 

React Native, a JavaScript and JSX framework, is lauded for its hot-reload feature and its capability for cross-platform development, despite challenges with the integration of native modules and performance optimization. The framework’s cost-efficiency and the ability for the same code to be used for Android and iOS platforms make it attractive for businesses. Its large and supportive developer community continuously works on improving the framework, making it a compelling choice in the evolving digital landscape.

Flutter Programming

Flutter, a primary concern is the relatively large file size of Flutter applications, which might hinder app performance, especially on devices with limited storage. There’s also the learning curve associated with Dart, as it’s not as widely used as JavaScript or Python. An advantage is its ability to create beautiful, highly customized user interfaces with ease thanks to its widget-based architecture. 

Future Possibilities

Looking forward, the future of mobile application development languages is ripe with exciting possibilities for innovation and advancements. Java, revered for its adaptability, stands ready to take on an integral role in developing sophisticated enterprise solutions. Its potential is not just limited to this; it also holds significant promise in contributing to the burgeoning technologies of the Internet of Things (IoT) and Artificial Intelligence (AI).

Java’s future looks optimistic, with anticipated advancements set to elevate its capabilities further. Enhanced support for modern features, potential synergy with emerging technologies such as Augmented Reality (AR) and Virtual Reality (VR), along with advancements in security and performance optimization, are all on the horizon. 

Swift, as the main language for iOS development, will continue to evolve, opening up a plethora of engaging prospects. It is expected to see enhancements in its features and even extend its usage beyond the realm of Apple devices. Swift’s potential integration with Augmented Reality (AR) and Virtual Reality (VR) technologies is sure to create a vibrant new dimension in the iOS app development ecosystem. 

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Kotlin, as the official language for Android development, may gain in prevalence even further, possibly surpassing Java in the near future. With continuous improvements in syntax simplification, enhanced interoperability, and broader adoption across various software development domains, Kotlin’s future looks bright and promising.

JavaScript, its destiny resides in the ongoing evolution of frameworks such as React Native. The language is projected to maintain its dominance in cross-platform development, supported by consistent advancements in User Interface (UI) frameworks and capabilities. 

Python, renowned for its versatility, is set to gain even more relevance, particularly in the fields of data science, machine learning, and AI applications. Its simplicity is a key factor in its suitability for rapid prototyping. As these domains continue to expand, Python’s role in mobile development is expected to become even more prominent. 

C#, especially when used with Xamarin and .NET, holds future potential in the realm of cross-platform development. It’s well-positioned to contribute to the creation of applications that target both iOS and Android users with a single codebase.

Objective-C is likely to remain relevant due to the extensive existing codebases and the transition period as developers adapt to newer languages. Potential scenarios include continued support for Objective-C in maintaining legacy apps, gradual migration to Swift, and the language potentially finding applications in specific use cases where its features prove advantageous.

React Native’s future is promising, driven by its cross-platform capabilities, rapid development features, and robust developer community. Anticipated advancements include improved performance and broader adoption across industries, ensuring its continued relevance in mobile app development.

Flutter’s future appears robust, with its capacity to streamline high-performance cross-platform applications from a single codebase. Ongoing improvements and strong community support position Flutter as a leading choice, potentially extending its reach into emerging technologies like AR and VR. As businesses increasingly adopt Flutter for efficient and versatile mobile app development, its trajectory points towards sustained prominence in the evolving landscape.

The future of mobile application development languages is characterized by continuous innovation, adaptability, and a significant role in shaping the next generation of mobile experiences. This rapidly evolving landscape is a testament to the power of these languages and their potential to transform the mobile app development ecosystem. As the demand for high-quality, user-friendly mobile applications continues to rise, it is clear that these languages will play a vital role in meeting those needs and driving innovation in the industry. With ongoing updates and advancements, developers can look forward to an exciting future filled with endless possibilities.

How Zigbee Pro Makes Life Easier for IoT Developers

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The IoT has proliferated our everyday lives in a growing variety of ways. In 2021, there were more than 10 billion active IoT devices. That number is expected to grow past 25.4 billion by 2030. IoT solutions will generate $4-11 trillion in economic value by 2025.

Hundreds of manufacturers create IoT devices of all varieties—interoperability is necessity. In order to facilitate this, IoT developers generally adhere to a communications protocol known as Zigbee Pro.

WHAT IS ZIGBEE PRO?

 

Zigbee Pro is a low power, low data rate Wireless Personal Area Network (WPAN) protocol which streamlines device connections. The goal of the protocol is to deliver a single communications standard that simplifies the nauseating array of proprietary APIs and wireless technologies used by IoT manufacturers.

Zigbee Pro is the latest in a line of protocols. The certification process is facilitated by the Zigbee Alliance—now commonly known as the Connectivity Standards Alliance—which formed in 2002. The Connectivity Standards developed the first version of Zigbee in 2004 and gradually rolled out improved versions until the most current version in 2014.

HOW DOES IT WORK?

Zigbee is composed of a number of layers that form a protocol stack. Each layer contributes functionality to the ones below it, making it easier for developers to deploy these functions without explicitly having to write them. The layers include a radio communication layer based on the IEEE standard 802.15.4, a network layer (Zigbee Pro), the application layer known as Dotdot, and the certification layer which is compliant with the Connectivity Standards Alliance.

One of the focuses of the Zigbee standard is to deliver low-power requirements. Battery powered devices must have a 2 year battery life in order to be certified.

ZIGBEE DEVICES

Mesh networking enables Zigbee networks to operate more consistently than WiFi and Bluetooth. Each device on the network becomes a repeater, which ensures that losing one device won’t affect the other devices in the mesh.

There are three classes of Zigbee devices:

Zigbee Coordinator – The coordinator forms the root of the network tree, storing information about the network and functioning as a repository for security keys. This is generally the hub, bridge, or smart home controller—such as the app from which you control your smart home.

Zigbee Router – The router can run application functions as well as act as an intermediate router to pass data on to other devices. The router is generally a typical IoT device, such as a powered lightbulb.

Zigbee End Device – This is the simplest type of device—requiring the least power and memory to perform the most basic functions. It cannot relay data and its simplicity enables it to be asleep the majority of the time. An example of an end device would be a smart switch or a sensor that only sends a notification when a specific event occurs.

The Zigbee Pro protocol has become the gold standard for IoT developers. Many commercial IoT apps and smart home controllers function under the Zigbee Pro protocol. Examples include: Samsung SmartThings Hub, Amazon Echo, and the Philips Hue Bridge.

How Apple & Google Are Enhancing Battery Life and What We as App Developers Can Do to Help

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In 1799, Italian physicist Alessandro Volta created the first electrical battery, disproving the theory that electricity could only be created by human beings. Fast forward 250 years, brands like Duracell and Energizer popularized alkaline batteries—which are effective, inexpensive and soon become the key to powering household devices. In 1991, Sony released the first commercial rechargeable lithium-ion battery. Although lithium-ion batteries have come a long way since the 90s, to this day they power most smartphones and many other modern devices.

While batteries have come a long way, so have the capabilities of the devices which need them. For consumers, battery life is one of the most important features when purchasing hardware. Applications which drain a device’s battery are less likely to retain their users. Software developers are wise to understand the latest trends in battery optimization in order to build more efficient and user-friendly applications.

HARDWARE

Lithium-ion batteries remain the most prevalent battery technology, but a new technology lies on the horizon. Graphene batteries are similar to traditional batteries, however, the composition of one or both electrodes differ. Graphene batteries increase electrode density and lead to faster cycle times as well as the ability to improve a battery’s lifespan. Samsung is allegedly developing a smartphone powered by a graphene battery that could fully charge its device within 30 minutes. Although the technology is thinner, lighter, and more efficient, production of pure graphene batteries can be incredibly expensive, which may inhibit its proliferation in the short-term.

Hardware companies are also coming up with less technologically innovative solutions to improve battery life. Many companies are simply attempting to cram larger batteries into devices. A more elegant solution is the inclusion of multiple batteries. The OnePlus 9 has a dual cell battery. Employing multiple smaller batteries means both batteries charge faster than a single cell battery.

SOFTWARE

Apple and Google are eager to please their end-users by employing techniques to help optimize battery life. In addition, they take care to keep app developers updated with the latest techniques via their respective developer sites.

Android 11 includes a feature that allows users to freeze apps when they are cached to prevent their execution. Android 10 introduced a “SystemHealthManager” that resets battery usage statistics whenever the device is unplugged, after a device is fully charged or goes from being mostly empty to mostly charged—what the OS considers a “Major charging event”.

Apple has a better track record of consuming less battery than Android. iOS 13 and later introduced Optimized Battery Charging, enabling iPhones to learn from your daily charging routine to improve battery lifespan. The new feature prevents iPhones from charging up to 100% to reduce the amount of time the battery remains fully charged. On-site machine learning then ensures that your battery is fully charged by the time the user wakes up based on their daily routines.

Apple also offers a comprehensive graph for users to understand how much battery is being used by which apps, off screen and on screen, under the Battery tab of each devices Settings.

WHAT APPLICATION DEVELOPERS CAN DO

App developers see a 73% churn rate within the first 90 days of downloading an app, leaving very little room for errors or negative factors like battery drainage. There are a number of techniques application developers can employ in their design to reduce and optimize battery-intensive processes.

It’s vital to review each respective app store’s battery saving standards. Both Android and Apple offer a variety of simple yet vital tips for reducing battery drain—such as limiting the frequency that an app asks for a device’s location and inter-app broadcasting.

One of the most important tips is to reduce the frequency of network refreshes. Identify redundant operations and cut them out. For instance, can downloaded data be cached rather than using the radio repeatedly to re-download it? Are there tasks that can be deferred by the app until the device is charging? Backing up data to the cloud can consume a lot of battery on a task that is not always time sensitive.

Wake locks keep the phone’s screen on when using an app. There was a time where wake locks were frequently employed—but now it is frowned upon. Use wake locks only when absolutely necessary—if at all.

CONCLUSION

Software developers need to be attentive to battery drain throughout the process of building their application. This begins at conception, through programming, all the way into a robust testing process to identify potential battery drainage pitfalls. Attention to the details of battery optimization will lead to better, more user-friendly applications.

HL7 Protocol Enhances Medical Data Transmissions–But Is It Secure?

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In our last blog, we examined how DICOM became the standard format for transmitting files in medical imaging technology. As software developers, we frequently find ourselves working in the medical technology field navigating new formats and devices which require specialized attention.

This week, we will jump into one of the standards all medical technology developers should understand: the HL7 protocol.

The HL7 protocol is a set of international standards for the transfer of clinical and administrative data between hospital information systems. It refers to a number of flexible standards, guidelines, and methodologies by which various healthcare systems communicate with each other. HL7 connects a family of technologies, providing a universal framework for the interoperability of healthcare data and software.

Founded in 1987, Health Level Seven International (HL7) is a non-profit, ANSI-accredited standards developing organization that manages updates of the HL7 protocol. With over 1,600 members from over 50 countries, HL7 International represents brain trust incorporating the expertise of healthcare providers, government stakeholders, payers, pharmaceutical companies, vendors/suppliers, and consulting firms.

HL7 has primary and secondary standards. The primary standards are the most popular and integral for system integrations, interoperability, and compliance. Primary standards include the following:

  • Version 2.x Messaging Standard–an interoperability specification for health and medical transactions
  • Version 3 Messaging Standard–an interoperability specification for health and medical transactions
  • Clinical Document Architecture (CDA)–an exchange model for clinical documents, based on HL7 Version 3
  • Continuity of Care Document (CCD)–a US specification for the exchange of medical summaries, based on CDA.
  • Structured Product Labeling (SPL)–the published information that accompanies a medicine based on HL7 Version 3
  • Clinical Context Object Workgroup (CCOW)–an interoperability specification for the visual integration of user applications

While HL7 may enjoy employment worldwide, it’s also the subject of controversy due to underlying security issues. Researchers from the University of California conducted an experiment to simulate an HL7 cyber attack in 2019, which revealed a number of encryption and authentication vulnerabilities. By simulating a main-in-the-middle (MITM) attack, the experiment proved a bad actor could potentially modify medical lab results, which may result in any number of catastrophic medical miscues—from misdiagnosis to prescription of ineffective medications and more.

As software developers, we advise employing advanced security technology to protect patient data. Medical professionals are urged to consider the following additional safety protocols:

  • A strictly enforced password policy with multi-factor authentication
  • Third-party applications which offer encrypted and authenticated messaging
  • Network segmentation, virtual LAN, and firewall controls

While HL7 provides unparalleled interoperability for health care data, it does not provide ample security given the level of sensitivity of medical data—transmissions are unauthenticated and unvalidated and subject to security vulnerabilities. Additional security measures can help medical providers retain that interoperability across systems while protecting themselves and their patients from having their data exploited.

Cloud-Powered Microdroid Expands Possibilities for Android App Developers

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Android developers have a lot to look forward to in 2021, 2022, and beyond. Blockchain may decentralize how Android apps are developed, Flutter will see increased adoption for cross-platform development, and we expect big strides in AR and VR for the platform. Among the top trends in Android development, one potential innovation has caught the attention of savvy app developers: Microdroid.

Android developers and blogs were astir earlier this year when Google engineer Jiyong Park announced via the Android Open Source Project that they are working on a new, minimal Android-based Linux image called Microdroid.

Details about the project are scant, but it’s widely believed that Microdroid will essentially be a lighter version of the Android system image designed to function on virtual machines. Google is preparing for a world in which even smartphone OS’s require a stripped-down version that can be run through the cloud.

Working from a truncated Linux, Microdroid will pull the system image from the device (tablet or phone), creating a simulated environment accessible from any remote device. It has the ability to enable a world in which users can access Google Play and any Android app using any device.

What does this mean for developers?

Microdroid will open up new possibilities for Android apps in embedded and IoT spaces which require potentially automated management and a contained virtual machine which can mitigate security risks. Cloud gaming, cloud computing—even smartphones with all features stored in the cloud—are possible. Although we will have to wait and see what big plans Google has for Microdroid and how Android developers capitalize on it, at this juncture, it’s looking like the shift to the cloud may entail major changes in how we interact with our devices. App developers are keen to keep their eyes and heads in the cloud.

Although no timeline for release has been revealed yet, we expect more on Microdroid with the announcement of Android 12.

LiDAR: The Next Revolutionary Technology and What You Need to Know

Android Development, Internet of Things, iOS Development, , , , , , , , , , , , ,

In an era of rapid technological growth, certain technologies, such as artificial intelligence and the internet of things, have received mass adoption and become household names. One up-and-coming technology that has the potential to reach that level of adoption is LiDAR.

WHAT IS LIDAR?

LiDAR, or light detection and ranging, is a popular remote sensing method for measuring the exact distance of an object on the earth’s surface. Initially used in the 1960s, LiDAR has gradually received increasing adoption, particularly after the creation of GPS in the 1980s. It became a common technology for deriving precise geospatial measurements.

LiDAR requires three components: the scanner, laser, and GPS receiver. The scanner sends a pulsed laser to the GPS receiver to calculate an object’s variable distances from the earth surface. The laser emits light which travels to the ground and reflects off things like buildings, tree branches and more. The reflected light energy then returns to the LiDAR sensor where the associated information is recorded. In combination with photodetector and optics, it allows for an ultra-precise distance detection and topographical data.

WHY IS LIDAR IMPORTANT?

As we covered in our rundown of the iPhone 12, new iOS devices come equipped with a brand new LiDAR scanner. LiDAR now enters the hands of consumers who have Apple’s new generation of devices, enabling enhanced functionality and major opportunities for app developers. The proliferation of LiDAR signals toward the technology finding mass adoption and household name status.

There are two different types of LiDAR systems: Terrestrial and Airborne. Airborne LiDAR are installed on drones or helicopters for deriving an exact measurement of distance, while Terrestrial LiDAR systems are installed on moving vehicles to collect pinpoints. Terrestrial LiDAR systems are often used to monitor highways and have been employed by autonomous cars for years, while airborne LiDAR are commonly used in environmental applications and gathering topographical data.

With the future in mind, here are the top LiDAR trends to look out for moving forward:

SUPERCHARGING APPLE DEVICES

LiDAR enhances the camera on Apple devices significantly. Auto-focus is quicker and more effective on those devices. Moreover, it supercharges AR applications by greatly enhancing the speed and quality of a camera’s ability to track the location of people as well as place objects.

One of the major apps that received a functionality boost from LiDAR is Apple’s free Measure app, which can measure distance, dimensions, and even whether an object is level. The measurements determined by the app are significantly more accurate with the new LiDAR scanner, capable of replacing physical rulers, tape measures, and spirit levels.

Microsoft’s Seeing AI application is designed for the visually impaired to navigate their environment, however, LiDAR takes it to the next level. In conjunction with artificial intelligence, LiDAR enables the application to read text, identify products and colors, and describe people, scenes, and objects that appear in the viewfinder.

BIG INVESTMENTS BY AUTOMOTIVE COMPANIES

LiDAR plays a major role in autonomous vehicles, relying on a terrestrial LiDAR system to help them self-navigate. In 2018, reports suggest that the automotive segment acquired a business share of 90 percent. With self-driving cars inching toward mass adoption, expect to see major investments in LiDAR by automotive companies in 2021 and beyond.

As automotive companies look to make major investments in LiDAR, including Volkswagen’s recent investment in Aeva, many LiDAR companies are competing to create the go-to LiDAR system for automotive companies. Check out this great article by Wired detailing the potential for this bubble to burst.

LIDAR DRIVING ENVIRONMENTAL APPLICATIONS

Beyond commercial applications and the automotive industry, LiDAR is gradually seeing increased adoption for geoscience applications. The environmental segment of the LiDAR market is anticipated to grow at a CAGR of 32% through 2025. LiDAR is vital to geoscience applications for creating accurate and high-quality 3D data to study ecosystems of various wildlife species.

One of the main environmental uses of LiDAR is for soliciting topographic information on landscapes. Topographic LiDAR is expected to see a growth rate of over 25% over the coming years. These systems can see through forest canopy to produce accurate 3D models of landscapes necessary to create contours, digital terrain models, digital surface models and more.

CONCLUSION

In March 2020, after the first LiDAR scanner became available in the iPad Pro, The Verge put it perfectly when they said that the new LiDAR sensor is an AR hardware solution in search of software. While LiDAR has gradually found increasing usage, it is still a powerful new technology with burgeoning commercial usage. Enterprising app developers are looking for new ways to use it to empower consumers and businesses alike.

For supplementary viewing on the inner workings of the technology, check out this great introduction below, courtesy of Neon Science.

How App Developers Can Leverage the iPhone 12 to Maximize Their Apps

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On October 23rd, four brand new iPhone 12 models were released to retailers. As the manufacturer of the most popular smartphone model in the world, whenever Apple delivers a new device its front-page news. Mobile app developers looking to capitalize on new devices must stay abreast of the latest technologies, how they empower applications, and what they signal about where the future of app development is headed.

With that in mind, here is everything app developers need to know about the latest iPhone models.

BIG DEVELOPMENTS FOR AUGMENTED REALITY

LiDAR is a method for measuring distances (ranging) by illuminating the target with laser light and measuring the reflection with a sensor
LiDAR is a method for measuring distances (ranging) by illuminating the target with laser light and measuring the reflection with a sensor

On a camera level, the iPhone 12 includes significant advancements. It is the first phone to record and edit Dolby Vision with HDR. What’s more, Apple has enhanced the iPhone’s LiDAR sensor capabilities with a third telephoto lens.

The opportunities for app developers are significant. For AR developers, this is a breakthrough—enhanced LiDAR on the iPhone 12 means a broad market will have access to enhanced depth perception, enabling smoother AR object placement. The LIDAR sensor produces a 6x increase in autofocus speed in low light settings.

The potential use cases are vast. An enterprise-level application could leverage the enhanced camera to show the inner workings of a complex machine and provide solutions. Dimly lit rooms can now house AR objects, such as Christmas decorations. The iPhone 12 provides a platform for AR developers to count on a growing market of app users to do much more with less light, and scan rooms with more detail.

The iPhone 12’s enhanced LiDAR Scanner will enable iOS app developers to employ Apple’s ARKit 4 to attain enhanced depth information through a brand-new Depth API. ARKit 4 also introduces location anchors, which enable developers to place AR experiences at a specific point in the world in their iPhone and iPad apps.

With iPhone 12, Apple sends a clear message to app developers: AR is on the rise.

ALL IPHONE 12 MODELS SUPPORT 5G

5G 2

The entire iPhone 12 family of devices supports 5G with both sub-6GHz and mmWave networks. When iPhone 12 devices leverage 5G with the Apple A14 bionic chip, it enables them to integrate with IoT devices, and perform on ML algorithms at a much higher level.

5G poses an endless array of possibilities for app developers—from enhanced UX, more accurate GPS, improved video apps, and more. 5G will reduce dependency on hardware as app data is stored in the cloud with faster transfer speeds. In addition, it will enable even more potential innovation for AR applications.

5G represents a new frontier for app developers, IoT, and much more. Major carriers have been rolling out 5G networks over the past few years, but access points remain primarily in major cities. Regardless, 5G will gradually become the norm over the course of the next few years and this will expand the playing field for app developers.

WHAT DOES IT MEAN?

Beyond the bells and whistles, the iPhone 12 sends a very clear message about what app developers can anticipate will have the biggest impact on the future of app development: AR and 5G. Applications employing these technologies will have massive potential to evolve as the iPhone 12 and its successors become the norm and older devices are phased out.

Maximize Profits with the Top Freemium Tactics of 2020

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The global gaming market is estimated at $152 billion, with 45% derived from mobile games. The mobile game market is constantly evolving, new tactics and even platforms, like Apple Arcade, are being introduced. As a mobile game developer, being dynamic and staying up on the latest trends is of the utmost importance. Staying on top of these trends will help make a more engaging and profitable mobile game.

Keeping this in mind, below are the top freemium tactics of 2020:

RETENTION IS (STILL) KING

Mobile game developers must remember that freemium games begin and end with a good retention strategy that keeps users engaged.

Daily Tasks: Set-up daily tasks that pass the Starbucks Test. One of them can be opening the app on a daily basis. These should be fairly simple to complete and offer a reward, encouraging users to integrate gameplay into their daily lives.

Rewards Pack on User Birthdays: Give users some kind of bonus on their birthday to enrich their personal relationship with the game.

Challenge Dormant Users: After 3 days, give users a special, temporary challenge to reengage them with the app. Temporary promotions can be an effective way to instill a sense of urgency in the call-to-action and trigger users to open the app.

Promotion Before Subscription/Free Trial Ends: Tempt the user to sign-up or to extend their subscription by offering a temporary promotion 24-48 hours before their free trial/subscription ends.

When it comes to measuring retention, check out the model retention rates below from The Tool (Performance-Based Mobile ASO):

  • Day 1 Retention – 40%
  • Day 7 Retention – 20%
  • Day 28 Retention – 10%

Retention can also be tracked hourly instead of daily where Day 1 Retention will be the percentage of users who returned within 24-48 hours from the install. Here’s how it might look in analytics systems such as devtodev (via The Tool):

Retention-Analytics

OUTSTREAM VIDEO ADS

Outstream Video is a new type of video ad unit, referred to sometimes as “native video”, designed for targeting mobile users.

Outstream Video ads do not require placement within a Youtube video. They play with the sound off on mobile screens when more than 70% of the ad is visible. The user can tap the ad to turn the sound on and restart the video from the beginning, or they can continue scrolling. When less than 70% of the ad is visible, the video pauses.

Advertisers such as the Hong Kong tourism board have had great success using Outstream Video ads, delivering 30% incremental reach with a 40% lower cost per completed video and 85% lower CPM.

REWARDED ADS PAY OFF

When it comes to monetizing a mobile game through advertising, rewarded ads remain at the top of the food chain. A recent survey of app publishers asked what their most successful monetization method was. Rewarded Video Ads won with 75% of the vote.

By offering users some kind of in-game reward, such as an extra life, a bonus item, or a new avatar, app developers can improve UI and engagement while encouraging ad views without bothering the user. Rewarded ads remain the ad unit with the highest earning potential.

LOOT BOXES

A loot box is a randomized box of in-game prizes. Users pay for an in-app purchase, but there is no guarantee of whether it will contain gold or pennies, the user has to make the decision to purchase in exchange a random reward. While this tactic is somewhat controversial in Europe where Belgium and the Netherlands have cracked down and labeled it gambling, it remains a popular tactic. Loot boxes are particularly effective for  Whales, wealthy mobile game users who will readily pay to improve their performance in the game.

SELL YOUR DATA

The collection and sale of data is a massive industry. If your app offers the technical means to collect user-generated data such as geolocation, it may be worth it to acquire user consent to license that data.

Applications like Waze & Foursquare receive community-generated data from their users and effectively leverage it to monetize their applications. Waze licenses data to businesses placing location-based ads, whereas Foursquare licenses point of interest geolocation data to Google & Apple for their first party GPS apps Apple Maps & Google Maps.

CONCLUSION

It is important to keep in mind that monetization is the icing on the cake—without an engaging game that hooks users, there will be nothing to monetize. However, making key decisions in the development process with the monetization strategy in mind will *literally* pay off in the long run.

Check out our previous blogs on Mobile Game Monetization for an overview of the fundamentals.