Category Archives: Android Development

Android L Beta Preview: First Impressions of the Latest OS

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As the year winds down, the developer community can look forward to new operating systems from Apple, Android, and Microsoft. We’ve covered the forthcoming IOS 8 upgrade and Windows has taken a different approach, updating their Windows 8.1 consistently without renaming the OS. This leaves the upcoming Android L. Android recently released the Android L Developer preview, a sneak peak at the latest version of the OS, available for the Nexus 5 and the 2013 Wi-Fi Nexus 7. We took a look to assess the ins and outs of the platform.

The biggest development in the Android L is an aesthetic: the shift from the recommended Holo visual theme to Material Design. Like flat design, Material Design involves a simple, vibrant, non-skeuomorphic visual scheme. Unlike flat design, Material Design is about creating a realistic cyber universe. Material is a metaphor. The idea of space within the user interface which is “inspired by the study of paper and ink yet technology advanced and open to imagination and magic.” (via Google) In other words, it’s an interface which is realistic and has intuitive rules within its own world, but still makes things easier when it can with creative gestures and transitions. The key to creating a realistic digital-space is to have consistent, fundamental rules of light, surface and movement. For more on Material Design, check out Google’s introduction to the concept.

The notification tray received a major renovation. Rather than keeping two trays for alerts and quick settings, the two are now presented in one unified notification tray. Dragging down from the top of the screen pulls out notifications, then dragging down on the notifications screen reveals a layer of quick settings.

The lock screen also received an update, displaying notifications front and center, allowing easy access directly from the lock screen. The updated lock screen also makes access to functions easier through gesture:  a swipe up unlocks the device, a swipe left opens the camera, a swipe right (on phones) opens the dialer.

Android’s Project Volta was designed to optimize the OS’s performance on smartphones to improve battery life. Project Volta follows a pattern of projects run by Google focused on addressing weaknesses of the previous platform, such as Project Butter, which aimed to make Android’s UI animations run at 60 fps, and Project Svelte, an effort to get the OS to run on 512MB of RAM. In previous versions, when the OS is engaged in a process for one second, it burns two minutes of standby time. To address this, Project Volta includes the development of a “JobScheduler” API which allows the OS to batch unimportant app requests, and gives developers the option to delay housekeeping functions on their apps until the device is plugged in. ArsTechnica did a study of the Android L Preview battery life versus Android 4.4 KitKat and found that Android L Preview had 36% more battery life.

 androidL

Via Ars Technica

Another major move in the Android L Preview is the transition of the default run-time from Dalvik to ART, which aims to save battery life and yield a faster, more efficient performance. Animations and scrolling felt both faster and smoother, but there were some bugs with the multitasking view and notification tray which one can imagine will be fixed in the final version of the OS.

App compatibility with the new OS fluctuates, some work fine in the Android L Beta, while others don’t work at all, including Twitter, Dropbox, and Google Docs. Of course, we expect much of this to be ironed out in the final version of the OS. The bottom line for Android developers is that Android L represents a major improvement in battery life, aesthetics and performance, which is good for business.

At Mystic Media, we’re highly experienced in the Android app development field, with a thorough and continually evolving perspective on the ins and outs of the platform. Contact us today by clicking here or by phone at 801.994.6815

Game Up: Employ Top Gaming App Design Trends for a Killer End User Experience

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Mobile gaming is one of the most widely utilized functions of a smartphone. Studies show the average user spends 7.8 hours in the average month on mobile gaming. iPhone owners account for 14.7 hours per month, while Andro

What You Can Learn From Modern Communication Apps

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Communications are rapidly evolving. Originally, there were grunts, then words, then letters, eventually telephones, smartphones, email, text messaging, Facebook, Twitter, Instagram, What’sApp, etc. As our interactions continue to evolve, there’s no question communication applications are big business. Facebook recently purchased What’sApp for $19 billion to complement the various modes of communication they already facilitate as a social network. Due to the incredible leap in interconnectedness brought about by the internet and smartphones, the desire to consolidate different forms of communicatory transmissions has increased dramatically. The key, it would appear, to designing a great communication app is to create a functional niche market.

Let us present the age old question: if you can post a status to Facebook, why tweet? They both accomplish the same action–sending a message to no one in particular within your network, but we don’t use Facebook statuses in the same way as tweets (nor vice versa) because our understanding of the function of Twitter is different from that of Facebook. Facebook is for connecting with your peers. It’s for sharing with your friends and acquaintances. Twitter is for the more mundane, minute-to-minute thoughts–when you have something to say but no one to say it to. It is for the concise. By including parameters (a 140 character limit), turns it into a sort of game; it’s carved out its niche market. You can send text messages with pictures, but Snapchat serves a specific purpose of ensuring your communications are private. If you can use technology to exploit a new, specific path of expression, you can make big money off communication apps.

“Yo!” is perhaps the simplest communication app on the market. Instead of allowing you to send texts, or pictures, or anything specific, “Yo!” only allows for one-bit communication. If you “Yo” your friends, they receive a message, which says simply: “Yo”. It’s sort of like a more ambiguous Facebook poke, the key being the context. It is up to the receiver of the Yo to decipher the meaning of the Yo. A Yo from a potential partner means something different than a Yo from a casual friend, the same way a Yo from a friend in the room means something different from a Yo from someone in another country. Launched on April Fool’s Day, “Yo!” may seem like a joke, but it’s certainly not being treated like one–Yo! has amassed over 2 million downloads and has recently been estimated to be worth up to $10 million. I

Pushback against the notion of an online identity has also lead to several successful innovations in communication apps, including Secret, Confide, Whisper and Yik Yak which offer users a way to communicate while hiding their identities. “This idea that you have to craft this perfect image online, that’s stressful. We want to remove that stress” says Secret’s co-founder Chrys Bader-Wechseler.

Facebook has developed their Messenger App recognizing and catering to their niche. Facebook recently made its Messenger app available via a separate download and discontinued messaging on the central Facebook mobile app, meaning you can only send Facebook messages through the Messenger app. The updated Messenger shows the user’s location under messages by default. It will also offer users the option of sharing the phone numbers in their address book and allow them to share messages with anyone on the list with a Facebook account. Facebook recognizes its niche is in reliable communication, the accuracy of your location and identity are vital to its mission. Recently profiled by the New York Times, Mark Zuckerberg (founder of Facebook) said “More than 10 billion messages a day flow through Facebook’s messaging products. But I think we basically saw that the messaging space is bigger than we’d initially realized, and that the use cases that WhatsApp and Messenger have are more different than we had thought originally. Messenger is more about chatting with friends and WhatsApp is like an SMS replacement. Those things sound similar, but when you go into the nuances of how people use it, they are both very big in different markets.”

The market of communication apps is as big as the developer wishes to make it. An innovative, well-designed communication app will catch on. As humans, we are constantly communicating everyday. If a developer can create a new, exciting avenue for people to connect, he has great chance at making a hit app.

At Mystic Media, we’re experts in all things web, mobile, application, social media and marketing. To learn more about our services, contact us today at www.mysticmediasoft.com or by phone at 801.994.6815

Stay Connected: Best Mobile Phones of 2014

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Since our post on the top tablets of 2014 was so popular with our readership, we’ve decided to follow-up with an article on the top smartphones of 2014.

The term “mobile” in our industry does not refer to cellular phone, it refers to wherever you are, wherever you want to be.  We live in a world of mobility, where an individual is expected to check his/her email throughout the day, whether they are near a computer or not. Mobile internet access puts a seemingly limitless amount of information and general knowledge at one’s command at any time.  The smartphone has become such an integral part of our daily lives, it’s vital to be equipped with a device capable of boosting one’s general ability to work, post, and consume information on-the-go.  When one understands the device, he/she can make best use of the applications and design.  Here are the leading smartphones on the market right now.

We have dubbed iPhones as the “gourmet” smartphone because of their price and popularity in the US.  One of the major advantages of the iOS operating system with regard to smartphones is the autonomy.  Whereas the Android OS is used for a plethora of devices, Apple limits iOS smartphones to iPhones, assuring all iOS apps will run smoothly on the only device.  The Apple iPhone 5s continues Apple’s reign of dominance in the smartphone field.  While the iPhone 5s has a comparatively slow processor speed (1.3 GHz), screen size (4 inches), and battery life (9 hours, 59 minutes), it is the exclusivity of the iTunes App Store, the intuitive simplicity of the UX design, and the potential of the A7 Processor chip with 64-bit architecture which makes the iPhone 5s THE smartphone to own.

Android is the most popular OS platform and also has the largest variety of devices.  As a result, any given Android app may perform differently on different platforms, unless the app features expert design.  Recently, the Samsung Galaxy S5 has made waves with its ultra-fast 2.5 GHz processor speed, 1920-by-1080 pixel screen resolution and 5.1 inch screen size.  The Galaxy S5 is revered as the most powerful smartphone on the market at the moment.  Alternatively, Samsung also offers the Galaxy Note 3, a “phablet” or phone-tablet hybrid.  The Galaxy Note 3 has a 5.9 inch screen size, 2.3 GHz processor, 1920×1080 display, 18 hour battery life, and uses an S Pen active stylus for handwriting and easy touch screen navigation.

The hottest, newest phone on the market is the Amazon Fire. First launched in Seattle on June 18th, the Amazon Fire phone is currently available for pre-order with expected shipping date of July 25th.  The internet has been buzzing about it, and honestly, it’s not all good.  While the five camera “Dynamic Perspective” tracks your head and to produce 3D-like graphics, many are claiming the phone does more good for Amazon than it does for its user with one of its central features “Firefly” allowing you to scan objects and media and buy them instantly (on Amazon).  Although the consumers have yet to weigh in on the Amazon Fire phone as it has not hit shelves, it’s safe to say it’s not worth the wait.

As we mentioned in our post on top tablets, the Windows OS is best suited for professional use as it seamlessly integrates with Microsoft Office.  At the moment, Nokia has a bit of a monopoly on the Windows OS smartphone market, although HTC has developed a couple phones for the OS.  While HTC’s Windows Phone 8x was the signature device in Microsoft’s roll out of Windows 8.1, the Nokia Lumia Icon is not only the premier Windows phone, it’s also a good value starting from $49.99.  With full 1080p HD video and four high performance microphones, the Nokia Lumia Icon offers an exceptional video and audio recording package. The Lumia Icon also features a 2.26 GHz processor 5 inch screen display, and nearly 15 hour battery life. Of the many Lumia models Nokia has put out, there’s no question the Icon is the way to go.

A smartphone is a tool which strengthens you as an individual, an intellect, and a worker. Those not equipped with the latest technology are at a disadvantage. Rather than be parsimonious, consider a smartphone an investment in a lifestyle and an extension of one’s personal brand.

At Mystic Media, we keep our ear to the ground on the latest hardware and stay up to date on the benefits of each device to ensure we make the most of every application web design.  Contact us today by clicking here or give us a call at 801.994.6815

Making the Most of Your Tablet Design Part 2: Custom Device Design

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In Part One of our two part series on tablets, we explored the top tablets on the market in 2014 and what they offer to both consumers and developers. This article, explores the perks & advantages of custom device application design and optimization.

Companies design applications to connect with their consumers–to attract eyes to their company or product. As developers, we don’t focus on what device the consumer uses, the goal is to hold the user’s attention and potentially engrain our client’s brand in the consumer’s day. When developing an application, one must remember that each device has its advantages and disadvantages, and one cross-device layout doesn’t always get the job done. By optimizing a mobile application separately for phones and tablets, it portrays your company in the best light and engages the end user with the best possible user experience.

As discussed in the previous article, tablets vary in numerous factors, most notably operating system, processing power and screen size. When optimizing a mobile application, there are a few options. Developing an application optimized for smartphones creates an app which can be used to its fullest potential on any smartphone, but the app’s functionality could suffer on a tablet. Developing a tablet-only application optimizes the app for tablets, but again, it will not work nearly as well on a smartphone.

The third and best option is to optimize the app separately for both phones and tablets. Although creating a phone or tablet-only optimized application is cheaper, when the design is optimized for each screen size and device type, your app always looks great, sacrificing neither functionality nor usability on any given platform and ultimately providing the best possible user experience. At Mystic Media, we recommend investing in both phone and tablet versions of your application to maximize the quality of the app, and vicariously the perception of your company.

Phone only applications can be fixed to have multiple viewing options. We all have seen and experienced the 1x & 2x buttons on iPads, which allow you to adjust the size of the application based on what device you are using. While this seems a reasonable solution in theory, in practice, it appears shoddy and cheap. When one application attempts to optimize only for a phone and utilizes the same general framework for tablets, it often ends up mediocre on the tablet. For big companies, it’s not up for debate–they recognize the importance of appearing on the cutting edge so they invest in multiple device applications

Take a look at the Youtube mobile app. Their iPhone & Android apps limit the app to display vertical orientation on phones, but on tablets they optimize the design to display both vertical and horizontal orientations based on the angle at which one holds the device. By optimizing the design of the app to change based upon the screen size and device orientation, Youtube allows for a customized feel and content placement on all devices, ensuring the end user will spend more time on their app increasing the quality of the user experience.

Device optimization is worth the time and money because it allows the mobile application to live up to its fullest potential functionally and is aesthetically pleasing on every screen. In addition, marketing your app in both the phone and tablet categories within the app store gives your app a major boost in visibility.

When developing an application, the number one goal is to avoid looking amateur. If the application looks amateur, it turns off the user, consequently causing less downloads, uses, and of course,money. In the spirit of app store optimization and attracting downloads, it is critical to maximize the exposure to your mobile application. Having a bad application is worse than having no application—it can degrade the business in the eyes of your customers and potential users. Rather than squander your time and money on a cheap app, satisfy and impress your customers by developing a multiple device optimized application.

At Mystic Media, our team is equipped with all the tools to develop your app, optimize it to devices, and even develop market strategies. We have the knowledge, the work force, and the work ethic to design your mobile app to its fullest potential. Contact us today by clicking here or give us a call at 801.994.6815

 

Making the Most of Your Tablet Design Part 1: The Top Tablets in 2014

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In Part One of our two part series on tablets, we’ll explore the top tablets on the market in 2014 and what they have to offer both consumers and developers. Part Two will intensively explore the perks of cross-platform tablet application design and optimization.

The tablet market has experienced unprecedented growth with sales growing by over 50% in 2013. Although tablets have existed for over 20 years, the iPad revolutionized the industry when Steve Jobs suggested that a tablet was not simply a personal computer, but a game machine, music player and movie player as well. Rather than a laptop in a different shape, the iPad represented a portable media consumption device with a longer battery life and seemingly endless possibilities for applications. The top tablets for 2014 indicate the future of a business already in an upswing.

iPads are the gold standard when it comes to tablets. They represent the combination of mainstream consumer satisfaction with high-class IOS design and delivery. The top two iPads on the market are the iPad Air and the iPad Mini with Retina display. Retina display entails that the graphics on iPad Minis are so clear, one cannot decipher the pixels at a typical viewing distance. iPad Air has been widely praised as the best tablet on the market. It’s sleek and fast with a 1.4 GHz processor and Apple A7 chip, and while it is on the pricey side, you get what you pay for. IOS designed apps generally yield the most pleasant user experience, although, at Mystic Media, our experienced design team are highly capable of designing aesthetically impeccable cross-platform apps in  IOS, Android, Windows & Blackberry.

The top Android tablets include the Amazon Kindle Fire HDX, Samsung Galaxy Note 10.1, and the Google Nexus. Android’s open-source programming code allows for a greater variety of devices, as well as a more crowded app store. Developers love the Android OS because their apps are more easily approved and reach a broader audience. Many hail Samsung’s Galaxy Note 10.1 as the premier Android tablet on the market. With a 10.1 inch screen, 1.9 GHz processor speed, and 2560 x 1600 pixels, the Galaxy Note 10.1 is bigger, faster, and also more crisp than both iPads currently on the market. It’s also $100 cheaper than the iPad Air. Its main competitor within the Android tablet sphere is the Amazon Kindle Fire, which has the fastest processor speed among mainstream tablets with 2.2 GHz. Its graphics are also on par with the Galaxy Note, and it offers 24/7 video tech support. What sets the Amazon Kindle Fire apart is its compatibility with Amazon, which led cnet.com to label it a must-have tablet for Amazon Prime members.

The Microsoft Windows 8.1 OS is the middle child of Operating Systems, ignored but gifted in its own right. Microsoft’s Surface 2 is generally regarded as THE Windows tablet. The Surface 2 sets itself apart by offering a full contractible keyboard, making it a practical device for getting work done. The Asus Transformer Book T100 also offers a contractible keyboard, along with a 10.1 inch screen and the longest battery life of a mainstream tablet with almost 11 hours. While Windows tablets have major processing power and practicality, they are much less popular, and thus have fewer applications, which also works to the advantage of developers who will have less competition in the App store.

In deciding upon your tablet, you must evaluate the size of the screen, the processor speed, screen resolution, operating system, storage capacity, and battery life. You must ask how you’re going to use it–is it for media consumption, or productivity? Where you’re going to take it, will it be around the house or are you bringing it to work? Will you listen to music on it, or make music? For the casual user, the iPad generally fits the bill, for the developer, Android tablets tend to take the cake, and for the workhorse, Windows offers the best processing power and functionality.

At Mystic Media, we’re experts in the application design field and are highly capable designers for both tablets and smartphones of all Operating Systems. Contact us today at www.mysticmediasoft.com or by phone at 801.994.6815

Stay tuned next week for Part 2 of our two part series on Tablet design focusing on cross-platform optimization.

Why Venture Firms Are Investing More and More in Educational Technology

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What if we could go back in time to the 80s and invest in the PC tech boom on the ground floor? Unfortunately we can’t, but one present-day equivalent is educational technology: a burgeoning, constantly evolving business–and it’s just getting started. Each year, technology gets more and more entrenched in the educational experience, whether it’s the rising prominence of mobile devices, or the use of iPads in schools everywhere from Beverly Hills to India. Within a decade, the amount of money venture firms invested into ed-tech startups has quadrupled from $600 million annually in 2012, to an estimate of over $1 billion in 2015. There is not only a need for technology, but at all 4,600 colleges in the US, there are million-dollar budgets dedicated to educational technology. By getting into the game today, one can entrench herself in the educational process and make major profit by becoming a part of a business which will not only sustain, but evolve with technology.

The number one educational technology tool utilized by every college is a Learning Management System, or LMS. The LMS functions as a centralized web system for all academics, supporting syllabus creation, online test-taking, announcements, assignments, and integrated with instructional technology tools.

While Blackboardmaintains the majority of the LMS business, more and more leading universities are seeking alternatives, and the competition is scant–the only major LMS solutions on the market are Blackboard, Canvas by Infrastructure, and Desire2Learn. LMS solutions can charge in a variety of ways. Some charge based on how many users, some based on how many courses are necessary, and others charge an annual site license fee. LMS solutions, like IOS, are constantly evolving with new versions. The money continuously roles in each year, making LMS a crucial money-maker in the educational technology industry.

Mobile seems to be the keyword when it comes to education in 2014. Whereas previously smartphones were the enemy of the instructor, an all-to-easily accessible distraction, schools across the world are now using mobile devices to enhance the state of learning and create a more interactive classroom. For example, Student Response systems have become prevalent in higher education, allowing instructors to interact with students to collect and aggregate data on the fly. Student Response systems generally use clickers, but recently, companies such as Poll Everywhere have developed apps which allow students to use their mobile phones as clickers, making it easier to collaborate. There is a major demand for creating mobile and tablet apps which allow instructors to interact with students. The key to developing educational apps is not to create for the individual, but rather to create a platform for collaboration. The best teachers involve the students. We retain more wisdom out of experience than we do out of textbooks. If one creates a useful, convenient platform for mobile collaboration, money will be made.

The beauty of educational technology applications is that they are easy to market since people love to give them publicity. If a company creates a useful, innovative tool, the blogosphere takes notice, and because colleges are constantly competing, the effective technologies spread like wildfire–meaning major growth and profit for a new and innovative product. Technologies designed for schools can also be rebranded for businesses and even governments. When an educational app serves multiple purposes, the customer base grows, as does the profit.

Technology and higher education are staples of American culture and have evolved rapidly in the past 10 years without showing signs of stopping. Get into the educational technology game now, execute effectively, and watch as you yield major profit and visibility for your company.

At Mystic Media, we’re always looking for the next big vertical. When called upon, our mobile development, marketing, and web design services will give your business the tools to succeed. With our expertise, we can make your application idea, education or otherwise, a reality living up to its fullest potential.

To learn more about our services contact us today at www.mysticmediasoft.com or by phone at 801.994.6815.

Android Payment Technologies – The Death of Physical Cash Seems Eminent

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One of the major points which consistently arises in evaluating the perks of the Android platform is its superiority as a mobile payment device. Mobile payment is the future. Of what use is a credit card or even cash when it’s purpose can just as easily be served on a smartphone with additional convenience? As mobile payment technologies continue to evolve, the death of physical cash seems eminent.

 Google Wallet, first released in 2011, is the major mobile payment technology used for Android. Google Wallet supports all major credit and debit cards, including Visa, MasterCard, American Express and Discover. By storing all of the user’s credit card information on the cloud, Google Wallet makes it easy to pay for anything whether in-store or online.

Most Android payment technologies utilize NFC, or Near Field Communications, a set of standards for smartphones which allows communications by touching or putting the devices in close proximity. NFC allows you to pay for purchases through your smartphone without the hassle of paper or signage, all one needs to do to make a purchase is either tap the smartphone against a NFC compatible device or have it in proximity.

The major critique of NFC technology is the lack of security and cost of implementing the technology. Recent advancements have brought upon the development of Host Card Emulation, which makes it cheaper for merchants to install NFC technology into their organization and allows for secure transactions wherever the user pleases.

While Android remains the leader in mobile payment technologies, Samsung is currently giving them a run for their money with the Galaxy S5. The S5 is the first smartphone to utilize fingerprint technology to authorize payments. Fingerprint technology eliminates the need for passwords or PINs, not only making payments more secure, but protecting the user’s other accounts which often utilize the same complex password or PIN.

The numerous competitors in the mobile payment technologies market only goes to show the demand for mobile payment solutions. If your business expects to compete in any given market, it’s vital to eliminate any and all stresses in the process of purchasing. More to come shortly… Stay Tuned!

Why Android Rules the Mobile Application Market

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In the world of smartphones, two mobile devices reign supreme: Android and iPhone. The war between Android and iPhone is ongoing, and it’s safe to say as technology evolves, the leader of the pack will shift. Android, at the moment, is the more popular platform for a number of reasons.  At Mystic Media, as a forward-thinking mobile development company, we recommend developing for both iOS and Android to make the most of your dollar.

The basic difference between Android and iPhone application development is simple. Android uses an open-source platform.  The source code for Android is available to the public, making it the more developer-friendly platform.

Although Apple gets a greater percentage of the mobile smartphone revenue due to the iPhone’s larger price, Android holds a greater percentage of the market share.  Over 50 percent of the global smartphone market uses Android.  Applications for Android reach a larger user base, thus there’s a greater audience for your application.

iPhone is a gourmet smartphone. It has a smaller market, but a faster operating system. In this department, Android is playing catch-up; however, Android is currently working toward creating a smartphone titled “Android Silver” which will have a faster operating system to compete with the speed of the iPhone.  The greater variety of Android smartphones means a greater variety of consumers with eyes on your application.

The process of getting your application approved is much, MUCH easier for Android.  iTunes is notoriously slow in approving applications.  Apple has a strict set of rules evaluating what applications they are willing to approve and what they will deny. When Opera, a well-established internet browser, designed a browsing application for iPhones, they held a contest taking bets on the amount of time it would take Apple to approve their app.  In the end, it took nearly a month. With Android, one simply designs the app, writes a description, sets a price, and it’s done–pushed out into a the Google Play store to a massive global market.

Looking forward, Android continues to grow, in fact, Android is the fastest growing technology product in history. In 23 quarters, Apple’s IOS hit 700 million users–an amazing feat in its own right. Android, on the other hand, took 20 quarters to hit 1 BILLION users. Android’s current global market share of smartphone operating systems is set around 80%. Android also controls the first time buyer market, which means as more consumers grow with the device, it’s market share will only increase.

The numbers are simple and speak the truth. Android is the more popular platform. It’s easier for application development and it’s easier to monetize and market your applications. You will reach a greater audience developing for Android, and that audience will only continue to grow. At Mystic Media, we specialize in Android application development. Our expertise in creating and marketing mobile applications for both platforms is unrivaled in our field.

For more information, feel free to contact us at https://www.mysticmediasoft.com/ or by phone at 801.994.6815.

How To Generate Revenue From Mobile Ad Networks

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You sit at home watching sports while you surf your iPad.  You drive, following the directions of a mobile application.  You work on your computer, but you check your Smartphone while you wait for a page to load. Technology dominates our lives to the point where we’re generally engaged in not only one, but two or more than electronic devices throughout our day.  The 21st century company must reach mobile customers wherever they are, at their desktop, on their iPhone, or on their iPad.  Marketing strategies require cross-platform advertising if they have any chance at success.  As mobile device usage and app development grow, it becomes more and more evident the most effective advertisements are designed to be compatible across different types of devices.
Soon after smartphones were introduced, the best mobile development companies began offering cross-platform marketing.  However, the idea lay dormant for years until sales of iPhones, iPads and other mobile devices reached a tipping point and created a huge shift in how people engage with technology and the World Wide Web.  Now, if someone looks at you on the street while you wait for the bus, chances are you will look to your smartphone, and within that smartphone, you’ll look at a mobile app, and within that mobile app, you’ll glance at an advertisement.  Consumers are starved for web and mobile content to fill up the empty moments in their day, intelligent companies know to take advantage of every opportunity they can to establish their brand.
Smartphone sales now surpass PC sales.  The growth of the mobile platform opened up opportunity for capitalization.  Innovations in geo-location, mobile ad serving/tracking have made it easier than ever to strategically develop and monetize mobile applications and advertisements to target consumers.  Tools such as Google Enhanced Campaign allow marketers to execute paid search programs across mobile platforms.  Generally speaking, cross-platform marketing campaigns require three things to be successful:

  1. Premium scale across all mobile platforms.
  2. Precise first and third party data to link parties together.
  3. An optimized engine designed to increase results.

Total iPad and tablet sales have consistently risen since their introduction into the market place.  The number of downloaded apps also continues to grow.  Meanwhile, PC sales have steadily leveled off and even dropped due to the proliferation of mobile devices.  The days of the desktop campaign are over.  Utah companies and companies throughout the United States are expected to invest in cross-platform marketing to create indispensable brand continuity, solidifying any given company’s presence in the marketplace.
Professional web developers reap the benefits as well.  Cross-platform marketing proves significantly less labor intensive due to the reduced development needs.  Without having to build ads for every platform, web development firms spend more time on graphics and functionality.  The payoff for both companies makes cross-platform marketing the best and most cost-effective design for online advertising.
Sales and sales projections of mobile devices have created an increase in the need for stunning and cost-effective mobile and web ads.  Now, with cross-platform marketing, developers have the perfect tool to make online ads pay off in a big way.  Don’t waste money on ineffective campaigns, maximize every dollar spent on online advertising through cross-platform mobile marketing to achieve a positive ROI.