Tag Archives: App Development

Crossing Over: Best Cross-Platform App Development For Your Business

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Over the next month, the Mystic Media Blog will be delving into the top app development trends for 2016. Check out our master list in our blog App to the Future and be on the look out for next week’s blog when we explore Cloud Integration.

Since the dawn of the iPhone, smart devices have become omnipresent. With Apple, Google, Microsoft, and more jockeying for position in the device and operating system market, many app developers will be investing in cross-platform development tools in 2016 to ensure their apps function on all operating systems and thus reach the widest possible audience.

Cross-platform development offers an extremely fast, simple and cost-effective method of creating an app. By building apps on a common code which can be easily ported to fit any OS, developers can focus more on a single universal app rather than divide their attention over multiple native apps. Developers also reduce the amount of maintenance necessary since they only have to update one app.

We have previously tackled this subject in our 2013 blog Should Your Company Develop Native Apps or HTML-5-Based Apps?

It’s important to understand that cross-platform app development also comes at a price. Developing for multiple platforms prevents app developers from maximizing the capabilities of any individual OS. Some apps may be too advanced to develop using a cross-platform tool, in which case, developing native is the best and only option. Android and iOS have different design schemes for apps on their respective Operating Systems. Customizing app design to match iOS or Android aesthetics improves ASO in the Apple App Store and Google Play. Apps can also have trouble integrating with devices due to the variety of storage options available on devices. We recommend you always discuss the project with your app developer before committing to developing using a cross-platform tool.

Ultimately, it comes down to a matter of resources. Developing an app natively for iOS and/or Android will yield a better product optimized to the device. While any company would love to be Facebook and have the money to invest in completely different native applications for iOS and Android, some have to be pragmatic about their budget. Once the decision to build cross-platform is made, the all-important question of which app development tool to utilize arises. Here are some of the best cross-platform development tools on the market in 2016.

PHONEGAP 

Adobe PhoneGap is one of the most popular cross-platform development tools on the market. PhoneGap is based on the open source Apache Cordova project, making it free to use. Adobe also offers an enterprise version of PhoneGap – it integrates with Adobe Marketing Cloud to not only focus on app development, but to ensure apps reach their audience and experience success. PhoneGap not only creates apps for iOS and Android, but also BlackBerry and Windows, making it an extremely versatile tool.

XAMARIN

Xamarin recently attracted a great deal of attention when it raised $54 million in its Series C round of investments. Xamarin is utilized by over 20% of Fortune 500 companies. According to IDC, those developers will be delivering almost $5 billion to the marketplace in 2017. Xamarin separates itself from the pack by using native UI components from each platform, allowing users to create their app with the native look app for each platform.

APPCELERATOR TITANIUM

Appcelerator Titanium uses Javascript to create native iOS and Android apps while giving developers the ability to reuse from 60% to 90% of the same code for all apps. Appcelerator is a major time saver. It’s also an open-source tool, meaning hundreds of developers are constantly adding to it and improving its functionality. In January 2016, Appcelerator was acquired by Axway, a software and services company. Axway plans on making it easy to integrate Appcelerator with their existing digital business enablement solutions.

For more great cross-platform development tools, check out these great curated lists by AppIndex and TechBeacon.

App to the Future: Top 5 App Development Trends for 2016

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Over the next five weeks, the Mystic Media Blog will be launching a series exploring the top app development trends for 2016 and featuring apps that demonstrate the ways in which each trend can be creatively applied. While this article will introduce you to each of the top trends, be on the lookout in the coming weeks for our in-depth expansion upon each individual trend.

With apps having amassed significant popularity over the past few years, many businesses are looking to enter the arena and develop their own app. Some apps are designed to generate revenue on their own, while others are built to support internal or eCommerce business processes. One would be hard-pressed to find a business which wouldn’t receive a boost by a well-developed app.

As we embark on 2016, it’s vital to consider the future of app development when investing in the creation of an app. Here are the top app development trends to look out for in 2016:

1. Cross-Platform Development

A business cannot control the devices which its customers and employees utilize. Between smartphones, tablets, computers, and now wearable devices, it’s vital to create apps with cross-platform functionality to ensure they are accessible by the widest range of users.

2. Cloud Integration

The cloud represents a major technological advancement over the past few years. With Apple, Google, and Amazon all monetizing clouds for consumer use, expect cloud integration to rise in popularity in 2016. The cloud will allow apps to sync data from various devices, making them a major tool to aid cross-platform development.

3. Emphasis on Security

In 2015, several massive data thefts took place, including 87 million patient records from Anthem and 21.5 million security clearance apps from the U.S. Office of Personnel Management. The European Union is currently crafting a General Data Protection Regulation designed to strengthen and unify data protection. Security will be a major concern for app development in 2016, especially for large businesses and government agencies.

4. Internet of Things

The Internet of Things (IoT) has gained traction with the advent of wearable devices. IoT attracts value on a case-by-case basis with specific IoT components designed to solve a specific problem. For those unfamiliar with IoT, here’s an awesome introductory video by Intel:

IoT has emerged as a major area of growth in the tech world which will only continue to expand in 2016. One study by IDC shows IoT spending will reach $1.7 trillion in 2020.

5. M-Commerce

With Paypal facing competition from Venmo, Apple Pay, Android Pay, and more, mobile commerce has become the norm. As consumers seek easier payment methods, app developers in 2016 will be working toward designing apps with safer, faster, easier transaction processing.

Mystic Media is an Android & iOS app development, web design and strategic marketing firm located in Salt Lake City, Utah. Contact us today by clicking here or by phone at 801.994.6815.

Apple Watch: Everything You Need To Know Before You Buy

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At Apple’s Spring Forward event, the tech giant unveiled detailed plans for Apple Watch. We’ve documented everything we knew about the new device based on last year’s Fall Announcement in our article Shaken Not Stirred: Apple Watch’s Anticipated Impact on Wearable Platform. Here’s what we learned from the Spring Forward Event:

SPECS

Apple Watch will come in three different versions: Apple Watch Sport, Apple Watch (standard edition), and Apple Watch Edition. Each version has two different sizes: 38 mm and 42mm (catered to the average male and female wrist respectively) and 38 different band designs.

Apple Watch Sport

 

Apple Watch Sport Image via Apple Store

Apple Watch Sport is the cheapest version, starting at $349. It comes with a synthetic rubber band and has an alluminum-alloy body.

Apple Watch

Apple Watch image via Apple Store

Apple Watch, the mid-tier model, comes in stainless steel with a sapphire crystal and ceramic back. It starts at $549.

Apple Watch Edition

Apple Watch Edition image via Apple Store

Apple Watch Edition appeals to the upscale buyer. It has an 18-karat gold body with a sapphire crystal and ceramic back. It starts at $10,000.

FUNCTIONALITY

Functionality for the Apple Watch will primarily be reliant on a connection to your iPhone. Apple Watch will also support fully-fledged native applications, however, they will not be available until later in the year. In the meantime, as the smallest screen in the Apple ecosystem, Apple Watch is perfect for micro-managing iPhone apps. “Glances” are one-shot views of apps. For Uber, you can see when your taxi is arriving. For Instagram, you can scroll through images of those you follow.

Check out this The Verge article for a glance at some of the best Apple Watch apps in the App Store.

Apple Watch utilizes Apple Pay to offer quick, card-free payments for small items (drinks and snacks). In participating hotels like the W, Apple Watch apps can open your door for you. The Lutron app will help users save energy by sensing when lights are left on in the user’s home and allowing the user to turn them off remotely on their watch.

COMMUNICATION

Communication-wise, users can take calls on their watch, as well as send voice-memos. The Watch is smart enough to recognize quick replies to basic questions. Users can also draw and pictures to other Apple Watch users. Perhaps the weirdest feature, however, is the ability to send your heartbeat to anyone with a watch.

Heartbeat

Image via Redmond Pie

WHAT’S LACKING: STORAGE AND BATTERY LIFE

Two negative features stand out about the new device: Storage and Battery Life.

Apple Watch comes with 8GB of storage. Of that storage, the bulk is reserved for apps. 2GB is available for music, and 75 MB for photos. Photos will be resized to take up less screen room than the originals. Unfortunately, the 8GB storage limit will apply to all versions. Even those who shell out $10,000 for an Apple Watch Edition will be stuck managing a limited amount of music on their phones.

The device will require daily charging. One full charge will last for 18 hours, a figure brought about assuming it is paired with an iPhone and used for 90 time checks, 90 notifications, 45 minutes of app use and a 30 minute work out with music playback through Bluetooth.

HEALTH

Health-wise, Apple Watch can track movement, estimate calories burned, and monitor heart rates. While Apple initially ran tests to include a stress sensor and blood pressure monitor, they failed partly because of individuals with hairy arms. One of the innovations in Apple’s approach to setting health goals is how the device sets goals based on the user’s past behavior, rather than allowing the user to set their own goals or setting a default goal. Customizing exercise goals to the user make the goals achievable and less intimidating. Unfortunately, Apple Watch lacks diet tracking functionality.

OVERALL

Apple Watch will have a major impact upon release. Current projections estimate around 20 million Apple Watches to be sold in the first year. The biggest technical detriment of the first wave of Apple Watches is the limited battery life and storage space. Moving forward, how developers take advantage of the platform to create native apps independent of the iPhone will be crucial to the platform’s growth. Until we see an influx of native apps, the Apple Watch will be a supplement to the iPhone and a luxury; however, the possibilities are endless for this new platform.

For those who are looking to see what the Apple Watch will look like on their wrist, check out this awesome augmented reality app which makes the iPhone look like an Apple Watch:

Mystic Media is an app development, web design, and strategic marketing firm located in Salt Lake City, Utah. Contact us today by clicking here or by phone at 801.994.6815

Not Too Pushy: 5 Rules for Pushing App Notifications Without Annoying the User

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An application can do great things for a business. It’s a gateway into a digital experience catered to a brand, an opportunity to ingrain a brand into the user’s daily life. Push notifications allow applications to send messages with pertinent information to the user. Some are silent and simply light up the phone screen with a notification, while others vibrate to physically notify the user of more important, time-sensitive information.

The problem is: push notifications are… well… pushy. They can be annoying. It takes a mere Twitter search to prove that when users get annoyed, they take to social media, which is bad for business.

And yet, studies show when push notifications are turned on, they average 88% more launches than those with push notifications disabled. Some studies show up to a 540% increase in daily app opens.

Thus the conundrum becomes: how does one balance between being overly pushy, and not pushy enough? Although each case is subjective, we put together some guidelines for app developers and businesses looking to boost app usage without alienating customers.

1. Make Them Customizable

This is easily the cardinal rule. Do not push your push notifications on the user. Allow them to choose both whether and which push notifications to receive. Give the user options for how frequently they wish to receive notifications and/or what prompts them. There’s no excuse for an overly pushy app and it will be uninstalled.

2. Silent Notifications Work Too

Silent push notifications light up the phone screen with neither a sound nor a vibration. They are great for games, a tempting little offer which may catch the user’s eye when it lights up and lingers on the screen until the smartphone is next unlocked. Diversifying your notifications only makes for a more tolerable digital experience.

3. Analyze Customer Data

App developers have a host of awesome data at their disposal which ought to be utilized in tweaking their apps. If you notice customers often opting out of certain types of notifications, do them a favor and get rid of them. Or make them sign-up for them rather than giving them the work of having to opt-out. As they say, the customer is always right.

4. Geo Detection Is Your Friend

Geo Detection technology allows retailers to detect when a customer last visited their store or when a customer is nearby. Retailers can use Geo Detection technology to put out blasts to all customers in the area of special offers and coupons. For more information on Geo Detection notifications, check out this awesome article.

5. Offer Value

Seamless and GrubHub offer silent push notifications which, when swiped, give the user a discount on their order. Customers are more likely to read push notifications if they know there’s something in it for them. Push notifications are your friend, make sure they are your customer’s too.

Mystic Media is a web and software development company with expertise in iOS and Android application development and strategic marketing. Follow us today on Twitter (@mysticmediasoft), like us on Facebook, and contact us with any questions by clicking here or by phone at 801.994.6815

Shaken Not Stirred: Apple Watch’s Anticipated Impact on Wearable Platform

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Last year was huge for Apple products. The company announced and released a number of very important advancements, including iPhone 6, iOS 8, OS Yosemite, and Swift. The one product Apple announced but didn’t release could prove to have the most significant impact: Apple Watch.

Wearables are the next big platform for app development. While they’ve already caught on in Toronto, wearables aren’t predicted to receive mass adoption in the US until Apple Watch begins shipping in April. The function of wearables in the user’s daily life isn’t widely understood by the public. As with tablets, until consumers have the opportunity to use the devices and experience first-hand what the fuss is about, they will remain skeptical and the technological and market potential of wearables will remain untapped.

With the release and impact of Apple Watch looming, a surge in relevancy for wearable devices is imminent. As an app developer, wearables present a major opportunity upon which to capitalize: a brand new platform with new rules and plenty of room for innovation.

While the iPad acted as a bridge between the laptop and the smartphone, Apple Watch will have the smallest screen, functional for receiving information and sending out responses via voice memo and dictated text. The screen-size and lack of keyboard mean the controls are extremely simple. One would imagine very few practical applications which would work, however, this summary of the Apple Watch announcement shows how much app developers can do within the simple control scheme: The Verge Apple Watch Announcement in 6 minutes

The Honeywell application allows you to control the temperature of your home. Lutron allows you to control the lighting. Keep up to date on the latest sports scores, check text messages on the go without losing your train of thought. One of the cliche jokes about smartphones revolves around how we use them to avoid eye-contact. They disintegrate our social interactions because we’re constantly getting pulled away from conversations and sucked into the digital world. Apple Watch represents an intermediary device which will allows us to complete the bare essentials of digital communication without losing a step. The user can subtly process information sent to them without appearing rude for pulling out his/her phone.

The simplicity of Apple Watch weeds out overly-complicated unproductive applications to emphasize ways in which technology can aid the user in their day-to-day. The purpose of a watch is to help its owner have a better sense of time and time management. Apple Watch will no doubt see a host of new productivity apps released exclusive to the platform. The ability to set reminders with subtle notifications will allow professionals with busy schedules to stay focused on the task at hand without missing a beat.

Apple Watch presents a potential breakthrough for healthcare apps. Fitness tracks your daily movements and Workout allows users the ability to set goals for themselves and change their habits. Apple Watch will track glucose levels for diabetics. The ability to track heart-rate and movement also offers a host of uses for clinical applications detailed in this report.

About 35 million people reportedly want to buy an Apple Watch within a year of its release, according to Business Insider. It’s expected to be the biggest Apple release of the year and will likely initiate the widespread adoption of wearable devices. With its release looming, we can only speculate and await anxiously the future of wearable devices.

Mystic Media is an app development, web design, and strategic marketing firm located in Salt Lake City, Utah. Contact us today by clicking here or by phone at 801.994.6815