Tag Archives: IOS

What You Can Learn From Modern Communication Apps

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Communications are rapidly evolving. Originally, there were grunts, then words, then letters, eventually telephones, smartphones, email, text messaging, Facebook, Twitter, Instagram, What’sApp, etc. As our interactions continue to evolve, there’s no question communication applications are big business. Facebook recently purchased What’sApp for $19 billion to complement the various modes of communication they already facilitate as a social network. Due to the incredible leap in interconnectedness brought about by the internet and smartphones, the desire to consolidate different forms of communicatory transmissions has increased dramatically. The key, it would appear, to designing a great communication app is to create a functional niche market.

Let us present the age old question: if you can post a status to Facebook, why tweet? They both accomplish the same action–sending a message to no one in particular within your network, but we don’t use Facebook statuses in the same way as tweets (nor vice versa) because our understanding of the function of Twitter is different from that of Facebook. Facebook is for connecting with your peers. It’s for sharing with your friends and acquaintances. Twitter is for the more mundane, minute-to-minute thoughts–when you have something to say but no one to say it to. It is for the concise. By including parameters (a 140 character limit), turns it into a sort of game; it’s carved out its niche market. You can send text messages with pictures, but Snapchat serves a specific purpose of ensuring your communications are private. If you can use technology to exploit a new, specific path of expression, you can make big money off communication apps.

“Yo!” is perhaps the simplest communication app on the market. Instead of allowing you to send texts, or pictures, or anything specific, “Yo!” only allows for one-bit communication. If you “Yo” your friends, they receive a message, which says simply: “Yo”. It’s sort of like a more ambiguous Facebook poke, the key being the context. It is up to the receiver of the Yo to decipher the meaning of the Yo. A Yo from a potential partner means something different than a Yo from a casual friend, the same way a Yo from a friend in the room means something different from a Yo from someone in another country. Launched on April Fool’s Day, “Yo!” may seem like a joke, but it’s certainly not being treated like one–Yo! has amassed over 2 million downloads and has recently been estimated to be worth up to $10 million. I

Pushback against the notion of an online identity has also lead to several successful innovations in communication apps, including Secret, Confide, Whisper and Yik Yak which offer users a way to communicate while hiding their identities. “This idea that you have to craft this perfect image online, that’s stressful. We want to remove that stress” says Secret’s co-founder Chrys Bader-Wechseler.

Facebook has developed their Messenger App recognizing and catering to their niche. Facebook recently made its Messenger app available via a separate download and discontinued messaging on the central Facebook mobile app, meaning you can only send Facebook messages through the Messenger app. The updated Messenger shows the user’s location under messages by default. It will also offer users the option of sharing the phone numbers in their address book and allow them to share messages with anyone on the list with a Facebook account. Facebook recognizes its niche is in reliable communication, the accuracy of your location and identity are vital to its mission. Recently profiled by the New York Times, Mark Zuckerberg (founder of Facebook) said “More than 10 billion messages a day flow through Facebook’s messaging products. But I think we basically saw that the messaging space is bigger than we’d initially realized, and that the use cases that WhatsApp and Messenger have are more different than we had thought originally. Messenger is more about chatting with friends and WhatsApp is like an SMS replacement. Those things sound similar, but when you go into the nuances of how people use it, they are both very big in different markets.”

The market of communication apps is as big as the developer wishes to make it. An innovative, well-designed communication app will catch on. As humans, we are constantly communicating everyday. If a developer can create a new, exciting avenue for people to connect, he has great chance at making a hit app.

At Mystic Media, we’re experts in all things web, mobile, application, social media and marketing. To learn more about our services, contact us today at www.mysticmediasoft.com or by phone at 801.994.6815

Stay Connected: Best Mobile Phones of 2014

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Since our post on the top tablets of 2014 was so popular with our readership, we’ve decided to follow-up with an article on the top smartphones of 2014.

The term “mobile” in our industry does not refer to cellular phone, it refers to wherever you are, wherever you want to be.  We live in a world of mobility, where an individual is expected to check his/her email throughout the day, whether they are near a computer or not. Mobile internet access puts a seemingly limitless amount of information and general knowledge at one’s command at any time.  The smartphone has become such an integral part of our daily lives, it’s vital to be equipped with a device capable of boosting one’s general ability to work, post, and consume information on-the-go.  When one understands the device, he/she can make best use of the applications and design.  Here are the leading smartphones on the market right now.

We have dubbed iPhones as the “gourmet” smartphone because of their price and popularity in the US.  One of the major advantages of the iOS operating system with regard to smartphones is the autonomy.  Whereas the Android OS is used for a plethora of devices, Apple limits iOS smartphones to iPhones, assuring all iOS apps will run smoothly on the only device.  The Apple iPhone 5s continues Apple’s reign of dominance in the smartphone field.  While the iPhone 5s has a comparatively slow processor speed (1.3 GHz), screen size (4 inches), and battery life (9 hours, 59 minutes), it is the exclusivity of the iTunes App Store, the intuitive simplicity of the UX design, and the potential of the A7 Processor chip with 64-bit architecture which makes the iPhone 5s THE smartphone to own.

Android is the most popular OS platform and also has the largest variety of devices.  As a result, any given Android app may perform differently on different platforms, unless the app features expert design.  Recently, the Samsung Galaxy S5 has made waves with its ultra-fast 2.5 GHz processor speed, 1920-by-1080 pixel screen resolution and 5.1 inch screen size.  The Galaxy S5 is revered as the most powerful smartphone on the market at the moment.  Alternatively, Samsung also offers the Galaxy Note 3, a “phablet” or phone-tablet hybrid.  The Galaxy Note 3 has a 5.9 inch screen size, 2.3 GHz processor, 1920×1080 display, 18 hour battery life, and uses an S Pen active stylus for handwriting and easy touch screen navigation.

The hottest, newest phone on the market is the Amazon Fire. First launched in Seattle on June 18th, the Amazon Fire phone is currently available for pre-order with expected shipping date of July 25th.  The internet has been buzzing about it, and honestly, it’s not all good.  While the five camera “Dynamic Perspective” tracks your head and to produce 3D-like graphics, many are claiming the phone does more good for Amazon than it does for its user with one of its central features “Firefly” allowing you to scan objects and media and buy them instantly (on Amazon).  Although the consumers have yet to weigh in on the Amazon Fire phone as it has not hit shelves, it’s safe to say it’s not worth the wait.

As we mentioned in our post on top tablets, the Windows OS is best suited for professional use as it seamlessly integrates with Microsoft Office.  At the moment, Nokia has a bit of a monopoly on the Windows OS smartphone market, although HTC has developed a couple phones for the OS.  While HTC’s Windows Phone 8x was the signature device in Microsoft’s roll out of Windows 8.1, the Nokia Lumia Icon is not only the premier Windows phone, it’s also a good value starting from $49.99.  With full 1080p HD video and four high performance microphones, the Nokia Lumia Icon offers an exceptional video and audio recording package. The Lumia Icon also features a 2.26 GHz processor 5 inch screen display, and nearly 15 hour battery life. Of the many Lumia models Nokia has put out, there’s no question the Icon is the way to go.

A smartphone is a tool which strengthens you as an individual, an intellect, and a worker. Those not equipped with the latest technology are at a disadvantage. Rather than be parsimonious, consider a smartphone an investment in a lifestyle and an extension of one’s personal brand.

At Mystic Media, we keep our ear to the ground on the latest hardware and stay up to date on the benefits of each device to ensure we make the most of every application web design.  Contact us today by clicking here or give us a call at 801.994.6815

Making the Most of Your Tablet Design Part 1: The Top Tablets in 2014

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In Part One of our two part series on tablets, we’ll explore the top tablets on the market in 2014 and what they have to offer both consumers and developers. Part Two will intensively explore the perks of cross-platform tablet application design and optimization.

The tablet market has experienced unprecedented growth with sales growing by over 50% in 2013. Although tablets have existed for over 20 years, the iPad revolutionized the industry when Steve Jobs suggested that a tablet was not simply a personal computer, but a game machine, music player and movie player as well. Rather than a laptop in a different shape, the iPad represented a portable media consumption device with a longer battery life and seemingly endless possibilities for applications. The top tablets for 2014 indicate the future of a business already in an upswing.

iPads are the gold standard when it comes to tablets. They represent the combination of mainstream consumer satisfaction with high-class IOS design and delivery. The top two iPads on the market are the iPad Air and the iPad Mini with Retina display. Retina display entails that the graphics on iPad Minis are so clear, one cannot decipher the pixels at a typical viewing distance. iPad Air has been widely praised as the best tablet on the market. It’s sleek and fast with a 1.4 GHz processor and Apple A7 chip, and while it is on the pricey side, you get what you pay for. IOS designed apps generally yield the most pleasant user experience, although, at Mystic Media, our experienced design team are highly capable of designing aesthetically impeccable cross-platform apps in  IOS, Android, Windows & Blackberry.

The top Android tablets include the Amazon Kindle Fire HDX, Samsung Galaxy Note 10.1, and the Google Nexus. Android’s open-source programming code allows for a greater variety of devices, as well as a more crowded app store. Developers love the Android OS because their apps are more easily approved and reach a broader audience. Many hail Samsung’s Galaxy Note 10.1 as the premier Android tablet on the market. With a 10.1 inch screen, 1.9 GHz processor speed, and 2560 x 1600 pixels, the Galaxy Note 10.1 is bigger, faster, and also more crisp than both iPads currently on the market. It’s also $100 cheaper than the iPad Air. Its main competitor within the Android tablet sphere is the Amazon Kindle Fire, which has the fastest processor speed among mainstream tablets with 2.2 GHz. Its graphics are also on par with the Galaxy Note, and it offers 24/7 video tech support. What sets the Amazon Kindle Fire apart is its compatibility with Amazon, which led cnet.com to label it a must-have tablet for Amazon Prime members.

The Microsoft Windows 8.1 OS is the middle child of Operating Systems, ignored but gifted in its own right. Microsoft’s Surface 2 is generally regarded as THE Windows tablet. The Surface 2 sets itself apart by offering a full contractible keyboard, making it a practical device for getting work done. The Asus Transformer Book T100 also offers a contractible keyboard, along with a 10.1 inch screen and the longest battery life of a mainstream tablet with almost 11 hours. While Windows tablets have major processing power and practicality, they are much less popular, and thus have fewer applications, which also works to the advantage of developers who will have less competition in the App store.

In deciding upon your tablet, you must evaluate the size of the screen, the processor speed, screen resolution, operating system, storage capacity, and battery life. You must ask how you’re going to use it–is it for media consumption, or productivity? Where you’re going to take it, will it be around the house or are you bringing it to work? Will you listen to music on it, or make music? For the casual user, the iPad generally fits the bill, for the developer, Android tablets tend to take the cake, and for the workhorse, Windows offers the best processing power and functionality.

At Mystic Media, we’re experts in the application design field and are highly capable designers for both tablets and smartphones of all Operating Systems. Contact us today at www.mysticmediasoft.com or by phone at 801.994.6815

Stay tuned next week for Part 2 of our two part series on Tablet design focusing on cross-platform optimization.

Impervious Appeal: How to Design Jaw-Dropping IOS Apps

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Renowned as the first major update to both the visual outlook and the feel of Apple products in the post-Steve Jobs era, IOS 7 broke down the door for elite, sleek app design. In designing apps for the IOS 7, you have a lot of aesthetic options. iPhones are gourmet smartphones; IOS users have high expectations with regard to UX design and if your app appears amateur, it will sink the perception of your business and you will lose both money and respect. The look and feel to your app is as important as its functionality. You must cater to UX trends to appear on the cutting edge. Here’s what’s popular today:

Although one would expect two dimensions when utilizing “flat” design, the trend is quite the contrary. One of the major futuristic visual flairs of IOS 7 apps is the use of depth. Depth can be achieved in a number of ways. For example, instead of dividing lines, soft blur is often used to create a sense of depth and emphasize the urgency of the element in use. When interacting with a different element, the focus shifts as necessary. The lack of dividing lines emphasizes functionality, reduces clutter, and feels freer. The sense of depth creates the illusion of seemingly endless functionality. Your business will look like a highly-capable enterprise.

Screen Shot 2014-06-17 at 8.38.06 AM

Making use of the swipe gesture is another major trend in IOS 7 apps. Swipe not only allows for easy navigation between functions, swiping to unlock another screen in the app, but also can be used to contribute to the depth. Swiping an element within a page can reveal either functions (such as deleting emails) or elements beneath. The ease of swiping requires only one thumb, making it an incredibly convenient gesture.

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The swipe is not only convenient, it’s more fun than simply pushing a button and gives the user a sense of space, making your customers happy.

Convenience being central to the goal of any app’s functionality, IOS 7 apps are often utilizing simple color schemes to simplify the equation. Rather than bombard the user with a rainbow, IOS 7 apps often utilize a white backdrop for negative space, along with simple, vibrant color scheme emphasizing functionality. Red means no. Green means yes. Icons in use often are filled with white while inactive icons are translucent. The simplification of fonts goes hand in hand with the coloring, focusing more on texture and weight than style.

While minimal seems to be the keyword with regard to IOS 7 app design, one trend breaks the mold with regard to mobile web design: Parallax Scrolling. Parallax Scrolling is a design technique in which as the user scrolls down the web page, the graphics move with the scroller, creating a story. Examples of Parallax Scrolling can be found here.

While there’s no given formula for success in IOS app design, by staying on top of the trends, you can assure your business is being reflected in the most positive light. With the speed of the playing field at an all-time high, it’s vital that you are in the know of current trends.

Why Android Rules the Mobile Application Market

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In the world of smartphones, two mobile devices reign supreme: Android and iPhone. The war between Android and iPhone is ongoing, and it’s safe to say as technology evolves, the leader of the pack will shift. Android, at the moment, is the more popular platform for a number of reasons.  At Mystic Media, as a forward-thinking mobile development company, we recommend developing for both iOS and Android to make the most of your dollar.

The basic difference between Android and iPhone application development is simple. Android uses an open-source platform.  The source code for Android is available to the public, making it the more developer-friendly platform.

Although Apple gets a greater percentage of the mobile smartphone revenue due to the iPhone’s larger price, Android holds a greater percentage of the market share.  Over 50 percent of the global smartphone market uses Android.  Applications for Android reach a larger user base, thus there’s a greater audience for your application.

iPhone is a gourmet smartphone. It has a smaller market, but a faster operating system. In this department, Android is playing catch-up; however, Android is currently working toward creating a smartphone titled “Android Silver” which will have a faster operating system to compete with the speed of the iPhone.  The greater variety of Android smartphones means a greater variety of consumers with eyes on your application.

The process of getting your application approved is much, MUCH easier for Android.  iTunes is notoriously slow in approving applications.  Apple has a strict set of rules evaluating what applications they are willing to approve and what they will deny. When Opera, a well-established internet browser, designed a browsing application for iPhones, they held a contest taking bets on the amount of time it would take Apple to approve their app.  In the end, it took nearly a month. With Android, one simply designs the app, writes a description, sets a price, and it’s done–pushed out into a the Google Play store to a massive global market.

Looking forward, Android continues to grow, in fact, Android is the fastest growing technology product in history. In 23 quarters, Apple’s IOS hit 700 million users–an amazing feat in its own right. Android, on the other hand, took 20 quarters to hit 1 BILLION users. Android’s current global market share of smartphone operating systems is set around 80%. Android also controls the first time buyer market, which means as more consumers grow with the device, it’s market share will only increase.

The numbers are simple and speak the truth. Android is the more popular platform. It’s easier for application development and it’s easier to monetize and market your applications. You will reach a greater audience developing for Android, and that audience will only continue to grow. At Mystic Media, we specialize in Android application development. Our expertise in creating and marketing mobile applications for both platforms is unrivaled in our field.

For more information, feel free to contact us at https://www.mysticmediasoft.com/ or by phone at 801.994.6815.