Tag Archives: Windows

Sink or Swim: Why Google Needs Andromeda to Compete with Apple

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Andromeda summed up in a graphic (Via thehackernews.com)

App developers commonly cite device fragmentation as one of their biggest peeves about the Android platform. While Apple keeps a stronghold on all iOS devices, Android allows third-party developers to create hardware for the platform. With a number of different devices all with different screen sizes, tech specs and OS capabilities, developers cannot efficiently optimize the end user experience of their apps for all devices as they can with iOS. However, Google is making a major move to create a more streamlined app ecosystem with Andromeda.

Rumors of Andromeda began when multiple independent sources revealed it would be announced at Google’s October 4th announcement. When October 4th turned out to be hardware-focused, the heat died down on Andromeda. However, in the big picture, Andromeda represents a necessary move in order to prevent Google from losing potentially billions of dollars to Apple in the years and decades to come.

WHAT IS ANDROMEDA?

The idea of Andromeda is to combine Google’s laptop OS (Chrome OS) and their mobile and tablet OS (Android). Chrome OS is not Google Chrome, the web browser you may or may not use every day, but their desktop operating system which works with Chromebooks. For the skinny on Chrome, check out this awesome breakdown:

https://www.youtube.com/watch?v=0QRO3gKj3qw

Rather than integrate Android features on Chrome OS, Andromeda will do the opposite and enable mobile devices with Chrome OS features. Mobile devices will begin to feel like an extension of one’s desktop. Rumored features include file organization, multi-modal windowing and compatibility between mobile and desktop apps. While the details have yet to be revealed, the concept behind Andromeda makes it a huge, necessary step for Google’s long-term future in the OS market.

WHY IT’S IMPORTANT

Andromeda will put Google in direct competition with the Mac OS X and Windows platforms. Apple has long been focused on device Continuity, the interchangeability between iOS devices. Their mobile (iOS) & desktop (OS X) operating systems are optimized to work together. By merging Google’s mobile platform with their desktop OS, Google increases cross-device functionality  and creates a strong incentive for consumers to keep all their devices within the Google brand.

THE INTERNET OF THINGS MAKES THIS SINK OR SWIM FOR GOOGLE 

The good news for app developers is in Andromeda’s long-term potential. Andromeda will enable developers to create apps which seamlessly function across devices: smartphones, tablets and desktops. As the IoT becomes domesticated, having a unified OS will mean big bucks for software companies looking to capitalize on home automation and commercial IoT products. In 10 years, consumers will be incredulous if they can’t control their coffee machine, change the channel on their TV and lock their doors on any of their devices. They want cohesive simplicity. If Google loses the OS battle with a less cohesive strategy than Apple, they will also lose the smartphone, tablet, TV and laptop.

CONCLUSION

Dennis Jones, CEO of payments technology company Judopay, put it this way for Developer-Tech: “Andromeda will be the foundation for omnipresence for Google-powered hardware, similar to Apple’s ecosystem… Andromeda is the foundation to enable this omnichannel world.”

Without Andromeda, Google would be dead in the water against the future omnichannel world Apple has been developing over the years. Who will execute better? Until the public sees Andromeda in action, the answer remains to be seen.

Samsung and Microsoft Team Up for Galaxy S6–What It Means for Apple, Android, and Windows

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Samsung is looking to step up its smartphone game.

Recently, there have been reports that the Samsung Galaxy S6 and S6 Edge devices will come pre-packaged with Microsoft apps despite running on the Android OS. Coming only a few weeks after the two tech titans settled a royalty dispute out of court, the move is sure to raise eyebrows–especially those at Android.

At the Mobile World Congress, Samsung revealed the Galaxy S6 and S6 Edge will come bundled with Skype, OneDrive, and OneNote applications preinstalled in a “Microsoft Apps” folder. The Galaxy S6 also comes with 115GB of free OneDrive storage for two years as part of a new partnership with Microsoft. It’s possible Samsung may also include Microsoft Office mobile with their phones, but they did not reveal this during the demo.

Windows Central alleges Samsung is looking to make more phones on the Windows OS in 2015. They have had limited success doing so in the past, but perhaps the reputation for efficiency of the Windows OS is drawing them to expand their repertoire, or perhaps they intend to create more affordable hardware on Windows.

Samsung has been attempting to reduce their reliance on the Android OS for some time now. They created Tizen, their own operating system, back in with the intent of competing with Android, iOS, and Windows. After several delays, Samsung recently launched their first smartphone utilizing Tizen: Samsung Z1, to middling results.

For Apple, the move certainly increases stock in Samsung’s direct iPhone 6 and 6 Plus competitor, but regardless, there’s no denying Samsung is shamelessly playing catch-up. The S6 features an updated fingerprint scanner and Samsung has recently announced their Apple Pay competitor: Samsung Pay.

For Microsoft, this is a huge win. The move represents Microsoft’s first time striking a deal with a non-Windows phone to preload any of its apps.

If you’re an Android fanboy, this cannot be pleasing. Although plenty of iPhones receive installs of Google Maps and other Google apps, they do not come prepackaged. Microsoft effectively poached a major Android device, and there’s virtually nothing Google can do about it.

Of course, we won’t know the ultimate impact until the Galaxy S6 and S6 Edge are released in April. Until then, we’ll chock it up to a win for Microsoft.

Mystic Media is an app development, web design, and strategic marketing firm located in Salt Lake City, Utah. Contact us today by clicking here or by phone at 801.994.6815

Making the Most of Your Tablet Design Part 1: The Top Tablets in 2014

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In Part One of our two part series on tablets, we’ll explore the top tablets on the market in 2014 and what they have to offer both consumers and developers. Part Two will intensively explore the perks of cross-platform tablet application design and optimization.

The tablet market has experienced unprecedented growth with sales growing by over 50% in 2013. Although tablets have existed for over 20 years, the iPad revolutionized the industry when Steve Jobs suggested that a tablet was not simply a personal computer, but a game machine, music player and movie player as well. Rather than a laptop in a different shape, the iPad represented a portable media consumption device with a longer battery life and seemingly endless possibilities for applications. The top tablets for 2014 indicate the future of a business already in an upswing.

iPads are the gold standard when it comes to tablets. They represent the combination of mainstream consumer satisfaction with high-class IOS design and delivery. The top two iPads on the market are the iPad Air and the iPad Mini with Retina display. Retina display entails that the graphics on iPad Minis are so clear, one cannot decipher the pixels at a typical viewing distance. iPad Air has been widely praised as the best tablet on the market. It’s sleek and fast with a 1.4 GHz processor and Apple A7 chip, and while it is on the pricey side, you get what you pay for. IOS designed apps generally yield the most pleasant user experience, although, at Mystic Media, our experienced design team are highly capable of designing aesthetically impeccable cross-platform apps in  IOS, Android, Windows & Blackberry.

The top Android tablets include the Amazon Kindle Fire HDX, Samsung Galaxy Note 10.1, and the Google Nexus. Android’s open-source programming code allows for a greater variety of devices, as well as a more crowded app store. Developers love the Android OS because their apps are more easily approved and reach a broader audience. Many hail Samsung’s Galaxy Note 10.1 as the premier Android tablet on the market. With a 10.1 inch screen, 1.9 GHz processor speed, and 2560 x 1600 pixels, the Galaxy Note 10.1 is bigger, faster, and also more crisp than both iPads currently on the market. It’s also $100 cheaper than the iPad Air. Its main competitor within the Android tablet sphere is the Amazon Kindle Fire, which has the fastest processor speed among mainstream tablets with 2.2 GHz. Its graphics are also on par with the Galaxy Note, and it offers 24/7 video tech support. What sets the Amazon Kindle Fire apart is its compatibility with Amazon, which led cnet.com to label it a must-have tablet for Amazon Prime members.

The Microsoft Windows 8.1 OS is the middle child of Operating Systems, ignored but gifted in its own right. Microsoft’s Surface 2 is generally regarded as THE Windows tablet. The Surface 2 sets itself apart by offering a full contractible keyboard, making it a practical device for getting work done. The Asus Transformer Book T100 also offers a contractible keyboard, along with a 10.1 inch screen and the longest battery life of a mainstream tablet with almost 11 hours. While Windows tablets have major processing power and practicality, they are much less popular, and thus have fewer applications, which also works to the advantage of developers who will have less competition in the App store.

In deciding upon your tablet, you must evaluate the size of the screen, the processor speed, screen resolution, operating system, storage capacity, and battery life. You must ask how you’re going to use it–is it for media consumption, or productivity? Where you’re going to take it, will it be around the house or are you bringing it to work? Will you listen to music on it, or make music? For the casual user, the iPad generally fits the bill, for the developer, Android tablets tend to take the cake, and for the workhorse, Windows offers the best processing power and functionality.

At Mystic Media, we’re experts in the application design field and are highly capable designers for both tablets and smartphones of all Operating Systems. Contact us today at www.mysticmediasoft.com or by phone at 801.994.6815

Stay tuned next week for Part 2 of our two part series on Tablet design focusing on cross-platform optimization.