Tag Archives: Autonomous

How the Internet of Behaviors Will Shape the Future of Digital Marketing

Artificial Intelligence & Machine Learning, Digital Marketing, Internet of Things, , , , , , , , , , , , , , , ,

In the digital age, businesses need to leverage every possible platform and cutting-edge technology in order to get a leg up on the competition. We’ve covered the Internet of Things extensively on the Mystic Media blog, but a new and related tech trend is making waves. This trend is called the Internet of Behaviors and according to Gartner, about 40% of people will have their behavior tracked by the IoB globally by 2023.

WHAT IS THE IOB?

Internet of Behavior, or the IoB, exists at the intersection of technology, data analytics, and behavioral science. The IoB leverages data collected from a variety of sources, including online activities, social media, wearable devices, commercial transactions and IoT devices, in order to deliver insights related to consumers and purchasing behavior.

With devices more interconnected than ever, the IoB tracks, gathers, combines and interprets massive data sets so that businesses can better understand their consumers. Businesses leverage analysis from the IoB to offer more personalized marketing with the goal of influencing consumer decision making.

HOW DOES IT WORK?

Traditionally, a car insurance company would analyze a customer’s driving history in order to determine if they are a good or bad driver. However, in today’s digital age, they might take it a step further and analyze social media profiles in order to “predict” whether a customer is a safe driver. Imagine what insights they could gather from a user’s Google search history or Amazon purchases? Access to large datasets enables large companies to create psychographic profiles and gather an enhanced understanding of their customer base.

Businesses can use the IoB for more than just purchasing decisions. UX designers can leverage insights to deliver more effective customer experiences. Large companies such as Ford are designing autonomous vehicles that change based on the city, modulating behavior based on vehicle traffic, pedestrians, bicycles and more.

GBKSOFT created a mobile application that collects data from wearable devices in order to help golfers improve their skills. The application records each golf ball hit, including the stroke, force, trajectory and angle, and delivers visual recommendations to improve their swing and technique. Insights gathered through data are translated into behavioral trends that are then converted into recommendations to improve the user’s game.

The IoB is all about collecting data that can be translated into behavior which helps companies understand consumer tendencies and translate them into meaningful actions.

CONCERNS

While there is quite a bit of enthusiasm surrounding the potential impact of the IoB for B2C companies, a number of legal concerns come with it. A New York Times article, written by Harvard Business School emeritus professor Shoshana Zuboff, warns of the age of surveillance capitalism where tech behemoths surveil humans with the intent to control their behavior.

Due to the speed at which technology and the ability to collect data has proliferated, privacy and data security are under-regulated and major concerns for consumers. For example, Facebook was applying facial recognition scans in advance of the 2016 election without user’s consent. Cambridge Analytica’s use of psychoanalytic profiles has been the subject of much derision. Momentum for data privacy regulation is growing and since the IoB hinges on the ability for companies to collect and market data, forthcoming regulations could inhibit its impact.

CONCLUSION

Despite regulatory concerns, the IoB is a sector that we expect to see grow over time. As the IoT generates big data and AI evolves to learn how to parse through and analyze it, it’s only natural that companies will take the next step to leverage analysis to enhance their understanding of their customers’ behaviors and use it to their advantage. The IoB is where that next step will take place.

A Smarter World Part 3: How Smart Transportation Will Accelerate Your Business

Internet of Things, , , , , , , , , , , , , , , , , , ,

In the last installment of our blog series on smart cities, we examined how smart infrastructure will revolutionize smart cities. This week, we will examine the many applications which will soon revolutionize smart transportation.

A smarter world means a faster, more efficient and environmentally-friendly world. And perhaps the biggest increase in efficiency and productivity will be driven by the many ways in which AI can optimize the amount of time it takes to get where you’re going.

Here are the top applications in smart transportation coming to a city near you:

Autonomous-vehicle-AdobeStock_174958313_rm

AUTONOMOUS VEHICLES

Some say autonomous vehicles are headed to market by 2020. Others say it could take decades before they are on the road. One thing is for certain, they represent a major technological advancement for smart transportation. Autonomous cars will communicate with each other to avoid accidents and contain state-of-the-art sensors to help keep you and your vehicle safe from harm.

Although autonomous vehicles are arguably the largest technological advancement on the horizon, they will also benefit greatly from a variety of smart transportation applications that will accelerate navigating your local metropolis.

Integrated-Roadways

SMART ROADS

What if we could turn roads into a true digital network, giving real-time traffic updates, supporting autonomous car technology, and providing true connectivity between vehicles and smart cities?

That’s the question tech start-up Integrated Roadways intends to answer. Integrated Roadways develops fiber-connected smart pavement outfitted with a vast amount of sensors, routers, and antennae that send information to data centers along the highway. They recently inked a 5 year deal to test out patented fiber-connected pavement in Colorado.

Smart Roads represent a major advancement in creating vehicle-to-infrastructure (V2I) connectivity. With 37,133 deaths from motor vehicles on American roads in 2017, the combination of AI applications in smart roads and autonomous cars could revolutionize vehicular transport and create a safer, faster world.

smart-traffic-lights-1_AMaJV_24429

SMART TRAFFIC LIGHTS

The vehicle-to-infrastructure connectivity spans beyond the roads and into the traffic light. Idling cars generate an estimated 30 million tons of carbon dioxide. Traffic jams can make it harder for first responders to reach emergencies. Rapid Flow proposes that the answer may be their AI-based adaptive traffic management system called Surtrac.

Surtrac uses a decentralized network of smart traffic lights equipped with cameras, radar, and other sensors to manage traffic flows. Surtrac’s sensors identify approaching vehicles, calculate their speed and trajectory, and adjust a traffic signal’s timing schedule as needed.

red line bus

SMART PUBLIC TRANSIT

There are a variety of smart applications which are revolutionizing public transportation.

In Singapore, hundreds of cameras and sensors citywide analyze traffic congestion and crowd density, enabling government officials to reroute buses at rush hour, reducing the risk of traffic jams. In Indianapolis, the electric Red Line bus service runs a 13 mile path that travels within a quarter of a mile of roughly 150,000 jobs.

One of the major disruptors which has seen rapid adoption in the smart public transport are electric scooter sharing services like Bird and Lime. Electric scooters fill in the public transportation gap for people looking to go 1-3 miles without having to walk or take a taxi. Electric scooters have seen adoption in Los Angeles, San Francisco, Salt Lake City, Brooklyn, and more cities around the globe.

CONCLUSION

Smart cities will have a host of revolutionary applications working in unison and communicating through smart infrastructure with municipalities to ensure maximum efficiency and safety when it comes to transportation. In our next installment of our series on smart cities, we’ll examine how smart security will help keep city-dwellers safe.