Android Provides The Best Opportunities For Growth In Developing Countries

Android Development

In the United States, the smartphone and smartphone app market is almost completely saturated.  Nearly 224 million smartphones are in active use which places limits on future market share growth.  Currently, Google’s share of the U.S. market accounts for approximately 40%-50%.  Periodic fluctuations in Google Android’s operating system market share is expected based on the timing of new releases of iOS, iPhones and iPads.

Instead of aggressively fighting for more of the U.S. market, Google and Android app developers are looking towards developing countries for continued growth and global dominance.  So far, the sky has been the limit for overseas markets; something mobile marketing strategists are surely paying attention to.  One reason for Android’s success abroad is not entirely about what Android offers.  Some of the growth Google and Android app developers see overseas is due to Apple’s rigid operating system and high entrance price.  

Below are 7 more reasons why Android apps and smartphones are taking over the globe:

  1. Google Android Play App Store is available in more than 134 countries.
  2. Google can process a myriad of payment types in each of those countries (credit card, gift card and direct-carrier billing).
  3. Mobile phone growth in developing countries is exploding with direct links to growth in GDP.
  4. Companies are developing and selling $50 smartphones, which run Android OS, in emerging economies.
  5. Google understands, and is working hard, to provide tools and tips to app developers so their apps are ready to be offered on the international market.
  6. Fragmentation within the Android universe is decreasing.
  7. Samsung is leading the pack in internet use by mobile devices worldwide and runs the Android OS.

When considering how to increase profits, developing countries need to be a part of a company’s mobile marketing strategy.  Whether the application is for business or pleasure, many new users will be accessing the app with an Android mobile device.  Mystic Media has the knowledge and capability to develop Android applications for both international and domestic markets.  Click here to learn more about our Google Android Development services.