Tag Archives: Mobile Web

Salt Lake City Web Design Company

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Web Design in Salt Lake City, UT

If you need a Salt Lake City web design partner that can improve your current website (or build a new one from scratch), Mystic Media designs and develops modern, user-friendly websites that build trust and convert visitors into customers.

Our approach is strategy-first: we learn your brand, goals, and audience, then create a clean, intuitive experience that supports measurable business outcomes. From marketing sites to web-based software and business tools, we build secure, scalable solutions
designed to grow with your company.

Website Development Services | Case Studies | Testimonials

What we build for Salt Lake City businesses

SEO-ready foundations

We optimize site architecture, content structure, and performance so your website is positioned to rank for the searches that drive real business—whether you’re targeting local Salt Lake City terms or broader, high-intent keywords.

Responsive web design

Every website we build uses modern responsive best practices so pages look great and load fast across mobile, tablet, and desktop.

Custom web design (not cookie-cutter templates)

We design custom websites aligned to your brand and customer journey—focused on clarity, usability, and conversion.

Ecommerce + secure integrations

Need online sales? We build ecommerce experiences with conversion-focused layouts and secure integrations that are easy to shop and simple to manage.

Website hosting + ongoing maintenance

We provide secure, high-performance hosting with monitoring and backups, and we support your site long-term with updates, security enhancements, and new feature development as your needs evolve.

CMS integration and migration

If you’re moving from a legacy system, we can migrate and modernize your content without breaking links or losing SEO value.

UI/UX + branding support

From UI/UX design to branding strategy, logos, and graphics, we help your entire digital presence feel consistent and polished.

Featured Salt Lake City case studies

WesternLine Constructors — modern, responsive website and digital presence

Western Line Constructors Web Design

WesternLine Constructors partnered with Mystic Media to strengthen their online presence with a modern website experience designed to
communicate capabilities clearly, build trust with prospective clients, and support long-term growth.

View the WesternLine Constructors case study

Novva Data Centers — custom customer support portal for a hyperscale data center

Novva Datacenters

Novva is Utah’s largest hyper-scale data center, spanning over 1.5 million square feet, and supports wholesale and multi-tenant
data center services for local, national, and international clients. Mystic Media partnered with Novva to consult and build a
customer support portal from the ground up—serving as an extension of Novva’s in-house IT team.

The result is a state-of-the-art support portal that manages core customer interactions with an intuitive experience that helps
customers monitor their information while securely communicating with Novva’s support teams. The platform also streamlines internal
employee communications to keep requests and technical issues organized and moving quickly.

View the Novva Data Centers case study

Wishing Pixies — web design and development for a brand-forward experience

Wishing Pixies

Wishing Pixies partnered with Mystic Media to build a website experience that highlights their brand and services with a clean, engaging, and easy-to-navigate design—built to perform well across devices.

View the Wishing Pixies case study

MAd Reach — platform development for a location-based advertising solution

MAd Reach

MAd Reach is a location-based mobile advertising solution built to help merchants drive foot traffic. Mystic Media developed the platform to help businesses take greater control of their digital advertising operations.

View the MAd Reach case study

What Salt Lake City clients say

  • Novva (Salt Lake City, UT):
    highlighted professionalism, responsiveness, and a polished end result.
  • MAd Reach (Salt Lake City, UT):
    highlighted professionalism and the ability to keep multiple projects on schedule.
  • Wishing Pixies (Salt Lake City, UT):
    praised the design quality and ease of working with the Mystic Media team.

Read more customer testimonials

FAQ

How much does web design cost in Salt Lake City?

Cost depends on scope (pages, features, CMS, integrations, ecommerce, and content needs). We provide detailed estimates after aligning on goals and requirements.

Can you redesign or modernize an existing website?

Yes. We can upgrade design and UX, improve performance and SEO foundations, migrate CMS platforms, and add new features without starting over from scratch when it makes sense.

Do you offer hosting and ongoing support?

Yes. We provide hosting and long-term support, including maintenance, security enhancements, performance improvements, and feature updates.

Ready to upgrade your website in Salt Lake City?

Whether you need a modern marketing site, a custom web app, ecommerce, or a full redesign, Mystic Media can help you plan, design, build, and support a web presence that’s built to grow.

Explore website development services or browse web design case studies.

Mobile Website or Mobile App: What Should I Build?

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Mobile commerce will reach approximately $142 billion in 2016 according to Mobile Commerce Daily. Promoting business through mobile platforms has become an essential part of many IT and marketing departments worldwide. Mobile phones allow businesses the opportunity to share information about their store, such as hours and nearest location, as well as offer exclusive deals through branded apps as well as third-party apps like Yelp & GroupOn.

The necessity of a mobile presence is evident. When developing for the mobile platform, one has the choice between building a mobile website or a mobile app as the avenue of preference. Obviously developing for both platforms is ideal, but it’s important to realize the strengths of each platform when developing a mobile strategy. Many businesses don’t take into account the importance of the mobile web when it comes to driving revenue.

If you read Cashing Out the Smartphone, you know that while 85% of time spent on mobile devices occurs in apps, 80% of that time is spent on the user’s top 3 apps, a web browser often being one of them. 82% of smartphone users reference their phones when deciding what to buy. When it comes to eCommerce, mobile websites drive twice as much traffic as mobile apps.

Thus, while mobile apps are more expansive, mobile websites are in many ways more important to retailers. Utilizing both in tandem and playing to each platform’s strengths will maximize mobile presence to bring in revenue. Here are the top factors to weigh when deciding between building a mobile website or a mobile app:

DISCOVERABILITY

Due to the omniscience of Google, mobile websites are much more discoverable than mobile apps. Although it is good to have a presence in the app stores, it’s often more important to be discoverable on the web since the web is where the majority of customers go to find information. Mobile websites share a common publication format, making them almost universally accessible across smart devices. As we detailed in our article on Responsive Design & SEO, optimizing a website for mobile is not only a vital SEO practice, it also lowers the price of keywords in Google Adwords.

IMMEDIACY

The immediacy of mobile websites make them an asset to companies looking to disperse information about their products. Mobile websites can be found from any smart device with a single Google search. Mobile websites are quick, easy to find, and direct to the point. Mobile apps, on the other hand, require the user to go to the app store, search, download the app, then often sign up for an account. The distance between initial engagement and action/conversion depletes the chances of a mobile app acquiring new customers without a clever strategy, while mobile websites are more likely to pique new customer interests.

Many retailers have turned to mobile apps to manage loyalty points and increase customer retention through exclusive discounts.

Here are some popular third-party apps for increasing customer loyalty:

Shopkick: Shopkick offers customers rewards the moment they walk into a store. It is the most-used US shopping app connecting shoppers to retailers.

Belly: Belly is a digital loyalty rewards program which serves over 12,000 businesses and has more than 6 million members across the US.

COMPLEXITY

While mobile websites are great for dispersing information, apps typically can do much more. Native apps are designed specifically for a device and OS, thus ensures maximum performance. With mobile commerce on the rise, apps can help make the check-out process seamless. The process of approval required by the app stores assures users that any given mobile apps will be safe and secure. The complexity of mobile apps also makes maintenance more expensive.

Mobile websites are easier and less-expensive to maintain since they have a common code across platforms. Developers can release and update without worrying about being approved by the app marketplace. Mobile websites can only utilize a limited scope of a given mobile device’s features, although mobile browsers are in the process of getting more powerful and enabling more power over the device.

COST

Mobile websites are less expensive to develop and maintain since they use common code across devices. While cross-platform app development tools ensure a cheaper way to make an app usable across Android, iOS, and other operating systems and devices, they also can dilute the functionality.

In our opinion, it’s often better to start with a mobile website which disperses necessary information and calls attention to the business before creating a mobile app to supplement with additional functionality.

Any given business or organization has unique needs which must be attended to when establishing a mobile presence. Experienced web and app developers should ask the questions which get to the root of what is needed and can design creative solutions which maximize functionality for any given platform in accordance with the project budget. Be it through a mobile website or a mobile app, the mobile platform allows for any number of possibilities which can make any business more efficient, attractive, and profitable.

Cashing Out the Smartphone: How Mobile Commerce Is Changing Retail

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This week, we wrap up our five-part series on Top App Development Trends for 2016 with an article on mobile commerce! For a recap, take a moment to review our last four articles on cross-platform app development, cloud integration, mobile security and IoT.

Smartphones have brought about unparalleled convenience in our daily lives. We are constantly connected to our rolodex of contacts with a variety of methods of communication. We can access all the information available on the world wide web anytime. We can find the nearest store of choice anywhere we go. For businesses, the mobile platform represents not only a major avenue for advertising, but an opportunity to give customers the ultimate convenience when purchasing products.

According to Internet Retailer, mobile commerce represents 30% of all US e-commerce and rose by 38.7% from 2014 to 2015. According to The Mobile Playbook, the absence of a mobile presence is the financial equivalent of closing a store for one day a week. Suffice to say, mobile commerce is only on the rise in the coming years. Here are the top mobile commerce trends for 2016:

INTEGRATING PHYSICAL WITH DIGITAL

Although the digital world is virtually omnipresent in households, the appeal of immediately receiving one’s purchases remains attractive. Retailers are offering an increasing variety of online + in-store options. Apps like Curbside have partnered with Target & Kroger’s to enable customers to skip the line when picking up their purchases.

PERSONALIZED MOBILE PAYMENTS DRIVE LOYALTY

Although services such as Apple Pay and Android Pay were once hailed as the future, they have had a hard time receiving mass adoption. This hasn’t stopped the impact of the mobile wallet on commerce. Starbucks drives 16% of transactions through its mobile app. Walmart Pay arrived in December 2015, and now Target is next in line to develop their own payment app.

WEARABLES ON THE RISE

According to Arc, there will be a 61% growth in wearable ownership in 2016. App developers and retailers are still plotting on how to capitalize on wearables. Many anticipate a hands-free shopping experience in which one can simply walk out with their purchases and have automatic charges through wearable devices. Wearables represent a major avenue for retailers to create innovative strategies and dictate trends to come.

MOBILE WEB DRIVES PURCHASES

While about 85% of time spent on mobile devices occurs in apps, the mobile web has actually proven to be a more successful in driving website traffic. Consumers spend 80% of their app time on their top 3 apps. The mobile web drives twice the amount of site traffic than mobile apps. With 82% of smartphone users looking to their phones in stores when deciding what to buy, many anticipate the mobile web to surpass apps as the largest revenue driver in the next few years.

This concludes our five-part series on Top App Development Trends for 2016! Follow the Mystic Media Blog for more awesome articles on app development, website design, strategic marketing and more!