The Android App Honey-Do (and Don’t) List

Android development for use in enterprise is still considered a new phenomenon.  For businesses interested in using Android Studio for app development, here is a list of do’s and don’ts for using Android apps to market your business:

Do:

  1. Develop a solid plan for implementation of the new Android product so that everyone understands functionality and how to fix problems should they arise.
  2. Find effective ways to manage mobile devices, especially if your company allows for BYOD.  Use partitions that keep personal and business sections separate.

Don’t:

  1. Security can’t fall by the wayside.  VPN support, partitioning and remote wiping/tracking will help you sleep easier at night.
  2. Individual customizations to Android software shouldn’t prevent you from using the software.  Broad compatibility is available to help your business operate across multiple devices and Android platform types.

Of course, if you’re feeling overwhelmed with managing or developing Android apps…you know who to turn to.  Click here to learn more about Mystic Media.

Online Radio Streaming Is Growing Via the Earbud Market

Traditionally, people listened to the radio either at home or in the car.  Now, the emergence of online radio streaming has created a whole new listening environment.  More and more people are plugging in their earbuds and streaming radio at work and at the gym.  This new pathway for advertisers enables them to target consumers at higher rates and more effectively.

Brands who have traditionally avoided audio-based advertisements are witnessing an exciting development.  By tracking listening habits, you can uncover new insights into who your costumers are and what they like.   Online radio streaming provides the opportunity to reach a larger targeted audience for both B2B and B2C brands.

Mystic Media knows how to reach these people “right where they live.”  Contact us to learn more about what online radio streaming can do for your business.

Online Radio Streaming is the New Frontier for the Next Generation of Listeners

While video didn’t necessarily kill the radio, online radio streaming is slowly strangling it to death. Recent reports state that amongst 13-35 year olds, online radio streaming services accounted for about half of their radio and music listening time. As the market share for online radio grows, here are some more figures that AM & FM Radio should pay particular attention to:

  1. Online streaming rose from 17% in 2011 to 23% in 2012 – 1% less than AM & FM radio, which slipped 2% from its position last year.
  2. Pandora, iHeartRadio and Spotify are the top three services accounting for about 61% of the online radio streaming market share.
  3. Cell phones and other mobile devices are increasingly being used to access online radio services.
  4. Few AM & FM radio stations have apps available to their listeners

All in all, AM & FM radio listening is beginning to decline, and will continue to decline, unless traditional radio can find a way to compete in the mobile marketplace. Since free online streaming has increased in popularity with the younger age demographic, it could be too late. However, time will tell if the old dog can learn a new trick.

Contact Mystic Media today to learn how online radio streaming can best serve your company’s strategic goals.

View the Top Web Design and Development Trends in 2013

The top 2013 Web Design trends are here – and they’re focused on an enhanced user experience. Customers have spoken and the industry has listened. Here are the web design trends that folks are clamoring for:

  1. Parallax Web Design – Keeps your content delivery professional and visually interesting. The background moves slower than the foreground content, allowing you to provide more information without the need for multiple pages.
  2. Infinite Scrolling – Decrease load time and provide large amounts of content. Additional content can be loaded quickly as a user’s current scroll position is detected.
  3. Metro Design – Also known as Flat Design, this style adopts the “less is more” principle. Its 2D layout simplifies the content, making it easier to use while keeping a professional look.
  4. Content Delivery Networks – Faster page load times are achieved by decreasing the amount of content needing to be downloaded. While content referencing is old hat, developers have enabled content to be delivered from the closest server based on user location. This reduces errors and increases the speed at which pages load.
  5. Responsive Web Design – This reduces the development costs of websites. Instead of having to manage multiple websites for multiple devices, websites can detect the viewing window and can adjust themselves accordingly.

Keep up with the latest topics and trends in Web Development. Mystic Media’s blog will be updated regularly to help you stay informed and at the top of your game. Click here to learn more about us.

State of the Art Android Apps for Tomorrow’s Marketplace

The new Android Studio 0.2.0 utilizes the latest IntelliJ IDEA interface for expert Android app development. Now your company to target multiple device types at once. Android Studio allows for a more nuanced development, with increased functionality, when you’re performing basic development tasks. Now all tasks are just a click away, instead of clicks away. Below is a list of capabilities enhanced in the new Android Studio:

  1. Creating Virtual Devices – all capabilities are accessible directly from the Android Studio interface.
  2. Installing SDK Updates – placed in the toolbar. Simply click on SDK Manager and download new tools, platforms and libraries for your app.
  3. Creating New Files – quickly add new resource files and code by clicking the appropriate directory in the Project pane.
  4. Creating Layouts – enhanced layout editor allows you to edit the XML while previewing the layout.
  5. Debugging – debug your app by launching the Android Debug Monitor, found by clicking ‘Monitor’ in the toolbar.

The new features of Android Studio make Android app development simpler, and helps to provide the end user with a fully functional, intuitive app. Contact Mystic Media today to consult with an expert Android app developer.

Flat Design Specialists for iOS 7

Before Columbus, everyone believed the world was flat.  It was a fundamentally minimalistic idea that was easy to understand.  With Apple’s new iOS 7, that same simple concept is resurfacing in the world of app development.  The new iOS 7 promotes a Flat Design that works with the end user to provide a pleasant experience. The design is fundamentally a tool for usability.  There are no bells and whistles.  iOS UI Transition places a premium on being clear-cut and user friendly.

If you’re developing apps for iOS 7, it will be helpful to keep three main themes in mind:

  1. Deference – iOS UI helps users interact with the content and never competes with it.
  2. Clarity – A focus on functionality allows for adaptability depending on the user’s equipment.
  3. Depth – Visual layers and realistic motion increase a user’s understanding and pleasure.

Mystic Media is at the forefront of developing iOS apps focused on the new UI transition.  Contact us today to learn how we can improve user experience with Flat Design.

 

Things a Good iOS App Should Do

As soon as iOS 7 hits the market, debates quickly will arise around how it will impact the design of apps. One debate centers on the individuality of design – claiming that nothing should be totally redesigned to match the look of iOS 7. The other debate centers on the necessity to keep apps intuitive – warranting the iOS UI Transition.

While the debate continues, iOS app customization has been conceptualized into three distinct types: Standard, Custom and Hybrid. No matter which one you choose, the following list outlines five key steps to keep the look of your app fresh and up-to-date:

  1. Make sure your app responds appropriately to the new Control Center and/or to a user’s swipe gestures.
  2. Rethink the use of effects, since the new iOS 7 has a smoother and more layered look to help make UI elements appear more physical. At the very least, update your current app to best practices for iOS 6 and get rid of out-of-date API.
  3. Adopt dynamic type to enable the text that a user sees in your app to respond to user-specified size changes.
  4. When developing your iOS app, make sure its content can be viewed through translucent UI elements (i.e. keyboards and bars).

Mystic Media can help your company’s app stand out in today’s marketplace.   Click here to learn more about our iOS Programming and Development.

iOS Secrets You Didn’t Know

True to form, Apple only skimmed the surface during their WWDC keynote address. With so many topics to cover and proprietary information to protect, it’s understandable. However, one thing is for sure. The technological revolution that Apple started is still raging on. Below we’ve listed some of the most interesting updates in the iOS UI Transition that Apple didn’t have time to cover.

  1. Activation Lock – prevents iPhone thieves from wiping your device and selling it or using it for themselves.
  2. Smarter and faster downloading – automatic downloads of TV shows and possible scanning of QR codes for Passbook.
  3. New Maps Features – turn by turn walking directions and map bookmark syncing so all of your favorite destinations can be viewed on multiple devices.
  4. Do not track – prevents advertisers from tracking your web browsing.
  5. True photo sharing – iOS 7 allows collaborative streaming of photos and videos.
  6. Siri’s New Tricks – new UI elements like translucent display, improved voices, online search using Wikipedia, Twitter and Bing and a lot of new commands (i.e. voicemail playback and settings control).
  7. Region-specific features for international users – new dictionaries, Chinese character recognition and support for Chinese micro-blogging.
  8. Xcode 5 – complete toolset for building fast, efficient, and high quality Mac and iOS apps.
  9. Background downloading – allows apps to download content for you even when they’re not running to be read later and/or when you lack internet access.
  10. iBeacons – iOS devices may be able to use Bluetooth to collect location data.

Mystic Media can unlock and unleash all the marvelous powers of iOS for your business. Contact us today to speak with an expert iOS Application Developer.