The speed of technology moves at such a fast rate that it can be difficult for businesses to keep up. Another challenge for businesses, big and small, is the shrinking attention span of current and potential consumers. More and more consumers are utilizing multiple screens to consume content. This can make content marketing tricky, because businesses have less and less time to get their messages across.
Research has shown that approximately 90% of users move between multiple screens to accomplish one particular task. This means that the device used to start the activity is not the device used to complete the activity. While this can complicate matters for content marketers, here are 5 tips for effective multi-screen marketing:
- Make room in your budget for search and mobile search.
- Ensure that your content can be consumed on any type of device.
- Use focused and action-oriented messages in emails.
- Streamline user actions to enable tap-to-call, -map, -email and/or -calendar.
- Create social media content that is device agnostic – compatible with different operation systems and devices.
Mystic Media can create both web and mobile versions of your site and tap into the power of multi-screen marketing for your business. Contact us to learn more.