Life for small businesses can be hard.  Attracting new customers and making sales can be difficult if you don’t have the right mobile marketing strategy.  The best marketing plans make businesses visible on every type of device.  Over the past couple of years, consumers have steadily utilized mobile searches more and more and demand is not slowing down.

Mobile searches are also changing content consumption habits and causing shifts in consumer buying behavior.  Consumers require quickly digestible information, like restaurant and clothing store locales found on Google Maps.  According to Nielsen’s findings, 55% of mobile searches triggered purchases within 1 hour of the search.  Eighty-four percent of all follow-up actions performed on a mobile device occurred within 5 hours.

To make sure your business can attract customers and make sales, follow these 5 steps of effective mobile marketing:

1. Make your business’s website mobile-friendly.
2. Give potential customers more access to you via embedded maps on your website.
3. Brand yourself on social media networks (i.e. Facebook, Google+, Pinterest, etc.).
4. Invest in traditional and mobile search buys.
5. Be able to meet your prospective customers at their preferred purchase location (i.e. website, phone number or retail location).  

Of course, Mystic Media has all the tools you need to optimize visibility for your business.  Click here to learn more about what we do.

Online advertising is taking off in 2013.  Internet ad revenues reached a historic high of $9.6 billion in the 1st quarter alone.  Digital advertising is increasingly becoming the go-to medium to download content.  And, based on 2013 web design trends, increased functionality and ease of use are making digital advertising a bet that is paying off in a big way.

Advertising via interactive media speaks to consumers in a way that doesn’t assault their senses.  It also puts them in control of what they are exposed to.  As your business looks towards the future, a sound marketing strategy must address these facts.

Mystic Media can design a truly effective digital advertising campaign for you. Contact us today to learn more!

The top 2013 Web Design trends are here – and they’re focused on an enhanced user experience. Customers have spoken and the industry has listened. Here are the web design trends that folks are clamoring for:

1. Parallax Web Design – Keeps your content delivery professional and visually interesting. The background moves slower than the foreground content, allowing you to provide more information without the need for multiple pages.
2. Infinite Scrolling – Decrease load time and provide large amounts of content. Additional content can be loaded quickly as a user’s current scroll position is detected.
3. Metro Design – Also known as Flat Design, this style adopts the “less is more” principle. Its 2D layout simplifies the content, making it easier to use while keeping a professional look.
4. Content Delivery Networks – Faster page load times are achieved by decreasing the amount of content needing to be downloaded. While content referencing is old hat, developers have enabled content to be delivered from the closest server based on user location. This reduces errors and increases the speed at which pages load.
5. Responsive Web Design – This reduces the development costs of websites. Instead of having to manage multiple websites for multiple devices, websites can detect the viewing window and can adjust themselves accordingly.

Keep up with the latest topics and trends in Web Development. Mystic Media’s blog will be updated regularly to help you stay informed and at the top of your game. Click here to learn more about us.