One of the biggest problems in healthcare today is missed medications. Patients who knowingly, or accidentally, forget to take their prescription medication account for approximately 45% of all medication-related hospitalizations. This problem leads to billions of dollars in annual health care costs. Fortunately, this is one area of healthcare that is easily managed. Medical apps for patients help stem the tide of increasing healthcare costs by placing medication and other health-management needs in the palm of their hands.
Medical apps are being developed for both Android and iPhone operating systems that offer gentle reminders to take medications and/or provide helpful information regarding symptoms and other basic medical questions. In 2013, smartphone apps usage is growing at a fast pace. Estimates project that over 20 billion apps will be downloaded in 2013. Included in this number are medical apps for patients and for doctors.
Some of the best medical apps for Android and for iPhones are:
Drugs.com Medication Guide (Free) – Store all of your medication info, set reminders to take pills, look up prescription pills and learn about possible side effects.
Diabetes in Check (Free) – Monitor type 2 diabetes with healthy eating tips (i.e. recipes and nutritional info), exercise reminders, blood sugar monitors and medication reminders.
ZocDoc (Free) – Type in your zip code and insurance type and locate a doctor in your area that best suits your needs.
WebMD (Free) – Check symptoms, learn more about a specific condition, identify pills and locate local health facilities in case of an emergency.
Of course, with the demand for medical apps growing daily, you should take advantage of this new market and let Mystic Media design an innovative smartphone app for you. Contact us to learn more.
Like we reported in Flat Design Specialists for iOS 7, web design and development style has changed. And, as every fashionista knows, style changes aren’t complete without new color schemes to match. Web design color trends for 2013 boast more pastels, grays, neons, and color blocking. With these new trends, web and graphic designers can create visually pleasing websites that are easy to use.
Here is a list of the 2013 web design color schemes:
Muted Pastels – In order to provide a more subtle feel to websites, designers are turning to a muted color palette full of pastels and neutral tones. This aids prevents visually overwhelming users and provides a friendlier atmosphere.
Accented Grayscales – This design allows for simplicity, by easily directing the user’s attention to important information and interactive elements. By alternating grays with bright accents, the designer can also provide a more polished look.
Neons and Brights – Just like skinny jeans from the 1980s, neon is making a strong comeback. Designers can create fresh and interesting sites that mix and match neon and other bright colors together.
Color Blocking – This trend is less about web design color combinations or schemes and more about functional style. Color blocking is a great minimalist choice for graphic designers wanting to clearly define categories, sections and/or single elements.
Each one of these web design color trends can add functionality and provide a visually pleasing experience to the end user. Understanding color combinations and schemes is required for excellent web design and development. Mystic Media can design or re-design your site and make it completely up-to-date. Contact us to learn more.
What does FDA regulation have to do with mobile phone applications? It’s called mHealth and it is taking mobile health to a higher level. With the ability to access information anywhere, smartphones and tablets are changing the way doctors provide care to their patients. Mobile medical applications are growing at a very fast pace. And with increasing demand on doctors to be in more than one place at a time, these health apps make it easier for doctors to deliver care.
Many mobile medical apps pose minimal to no risk at all to patients. Health apps that turn mobile devices into medical devices can pose a risk and need federal regulation. Some of these apps are only accessible to doctors. However, a growing number of mobile health apps are directly available to patients – raising concerns that patients will believe themselves to be experts and not seek medical advice because their medical smartphone apps said this or that. Thus, the need for some regulation of mobile health apps, not total regulation, seems appropriate. In order to find out what medical apps are currently under FDA regulation, check out: http://www.fda.gov/medicaldevices/deviceregulationandguidance/
Mobile health apps increasing in popularity among doctors and patients are:
iHealth Blood Pressure Monitor – Connect a cuff to your smartphone or tablet and monitor your blood pressure.
SmartHeart – Uses wireless transmission to send information from your heart monitor to your mobile device.
OnTrack Diabetes – Free application that allows diabetics to track crucial information connected to diabetic health: blood glucose, food, blood pressure, exercise, pulse, medication and weight.
One thing is for sure, mobile health apps are a trend that is continuing to grow. mHealth is increasing in importance and mobile health apps are making things easier for doctors and patients alike. If you are interested in tapping into the growing, lucrative market of medical-oriented apps, Mystic Media can create the mobile app you’re looking for. Contact us to learn more.
During the 2nd Quarter of 2012, Apple and Android tablets shared equally in leading total global shipments. That was 2012. In the 2nd Quarter of 2013, Apple tablet sales slipped from 17% to 14.6%. Meanwhile, Android tablet sales rose from 18.5% to 34.6%. Does this spell the end for Apple’s ability to compete in the tablet marketplace? No, not really. However, this does mean that Apple’s marketing team needs a new strategy.
Android’s steady progress is a result of building partnerships with the likes of Samsung, Amazon, Google and other tablet manufacturers. This allows for new Android tablets to be released into the market every quarter. Unfortunately for Apple, keeping pace with this type of productivity might not be possible. Thus, with the release of Android Studio 0.2.0, Android tablets are definitely a device to focus on for your business’s marketing strategy.
Here is a list of the top Android tablets in 2013 where your audience could find you:
Mystic Media can develop great Android Apps and mobile sites that are Android compatible to help you tap into this growing market. Click here to learn more about our Android Development Services.
As we reported in our article iOS Secrets You Didn’t Know, there were plenty of updates to iOS 7 that Apple Executives did not have the time to cover during their WWDC keynote address. To keep you fully informed, we’ve compiled a list of 7 more iOS 7 features that we think you’ll find interesting and very helpful.
Application Program Interfaces (APIs) – iOS 7 has 1,500 new APIs further increasing its level of functionality and relevancy for small business and other enterprises.
iOS & Automakers – 2014 will bring with it the integration of Siri into cars for eyes-free calling, directions, entertainment controls and much more.
WiFi Calls – Consumers will be able to make free WiFi calls on Facetime.
Better Deployment Tools – Apple promises increased deployment and management capabilities with iOS 7.
Per-app Virtual Private Networks (VPNs) – iOS 7 will allow apps to connect to different VPNs.
iCloud Keychain – Safari will now be able to access saved passwords and credit card information via the cloud.
Location-Aware App Store – The App Store will be able to notify you of apps that are popular in your current location.
Mystic Media can help you utilize all the nifty new features of iOS 7 to benefit your business. Click here to learn more about us.
Is AM/FM radio out of touch with today’s listening audience? Maybe. Recent data reveals that there is a 70% difference in the top 10 streaming radio playlists and traditional radio playlists. While this statistic may not signal the end of AM/FM radio, it does signal that online radio is the new world order, driving song and artist popularity. So, if AM/FM radio wants to keep its current customer base, they’d do well to pay attention to online radio listening habits.
Another significant statistic in the music world is the decline in digital music sales. The overall market share for digital albums is 43%. However, a 2013 Nielsen Report states that sales are down almost 5% from the same 6-month period in 2012. More than 50 billion audio and video streams occurred in the first 6 months of 2013. Overall, online radio streaming is up 24% since last year. As attitudes about music ownership and listening preferences shift, it is clear that online radio is mounting an increasingly successful takeover.
Mystic Media can help you harness the power of streaming radio to deliver effective messages for YOUR business. Contact our Marketing Strategists to learn more.
The speed of technology moves at such a fast rate that it can be difficult for businesses to keep up. Another challenge for businesses, big and small, is the shrinking attention span of current and potential consumers. More and more consumers are utilizing multiple screens to consume content. This can make content marketing tricky, because businesses have less and less time to get their messages across.
Research has shown that approximately 90% of users move between multiple screens to accomplish one particular task. This means that the device used to start the activity is not the device used to complete the activity. While this can complicate matters for content marketers, here are 5 tips for effective multi-screen marketing:
Create social media content that is device agnostic – compatible with different operation systems and devices.
Mystic Media can create both web and mobile versions of your site and tap into the power of multi-screen marketing for your business. Contact us to learn more.
Life for small businesses can be hard. Attracting new customers and making sales can be difficult if you don’t have the right mobile marketing strategy. The best marketing plans make businesses visible on every type of device. Over the past couple of years, consumers have steadily utilized mobile searches more and more and demand is not slowing down.
Mobile searches are also changing content consumption habits and causing shifts in consumer buying behavior. Consumers require quickly digestible information, like restaurant and clothing store locales found on Google Maps. According to Nielsen’s findings, 55% of mobile searches triggered purchases within 1 hour of the search. Eighty-four percent of all follow-up actions performed on a mobile device occurred within 5 hours.
To make sure your business can attract customers and make sales, follow these 5 steps of effective mobile marketing:
For years, car companies have delivered the power to tame the open road. Now car companies offer the power to control content with connected cars. Partnerships between online radio stations and car manufacturers are transforming the way we listen to music. Companies like Pandora, SiriusXM, and iHeartRadio have inked deals with major car manufacturers to deliver content to the customer in the way the customer wants.
Receivers in cars that are solely dedicated to AM/FM or satellite will soon be museum pieces. And future dashboard units installed in cars will enable users to access any online radio station they desire. Diverse content delivery allows customers to control what they hear. With that kind of power, why would anyone want to listen to AM/FM radio again?
And of course, if you’re curious how you can leverage the power of streaming radio for your business, talk to Mystic Media! Click here to learn more.
Online advertising is taking off in 2013. Internet ad revenues reached a historic high of $9.6 billion in the 1st quarter alone. Digital advertising is increasingly becoming the go-to medium to download content. And, based on 2013 web design trends, increased functionality and ease of use are making digital advertising a bet that is paying off in a big way.
Advertising via interactive media speaks to consumers in a way that doesn’t assault their senses. It also puts them in control of what they are exposed to. As your business looks towards the future, a sound marketing strategy must address these facts.
Mystic Media can design a truly effective digital advertising campaign for you. Contact us today to learn more!
Customer Reviews
Mike Voseipka
2024-05-24
Trustindex verifies that the original source of the review is Google.
We partnered with Mystic Media to develop our web app. They were fantastic to work with right from the start. They truly are a partner and have our success as a top priority. Chris is great to work with, very responsive, organized, transparent and his teams have done a top notch job with our web app. We will continue to work with Chris and his team moving forward.
Dallin Henrie
2024-02-08
Trustindex verifies that the original source of the review is Google.
I would recommend Mystic Media for software development. This was my first experience in needing some customized software tools. Despite my non-tech background, they guided me through the process with clear communication and responsive support. The final product exceeded my expectations, and their ongoing maintenance ensures smooth operation. The longer I've continued to work with them, the more impressed I am with their attention to not just finish a job, but to ensure that things continue running well.
Travis Wilcox
2024-02-06
Trustindex verifies that the original source of the review is Google.
The team at Mystic Media has been excellent! From day one, they have been like a partner instead of a vendor. Their team is very professional and has worked hard to help us be successful. Our project was complicated and required software and hardware components working together. The team tackled each piece and delivered a great product of which we can be proud. We are very happy to have worked with Chris and team and we hope to have a long and fruitful relationship going forward!
KT Tape
2023-09-06
Trustindex verifies that the original source of the review is Google.
We worked with Mystic Media to build an iOS and Android app for our business. We had a separate partner do the UX/UI, and Mystic was responsible for Development and launch of the app.
Their team was good to work with - the quality of development was high, we've had very low crash rates post app launch, and they built what we designed, very true to the intent of the UX. I would also callout that we had some inevitable design/functionality changes. When that happened, the Mystic team was responsive to changes and creative in helping us figure out how to solve them while being careful with our budget.
We also used Mystic to create the images & videos used in our app store listings and for paid digital/social ads for the app launch. They did well revising creative with our feedback, delivering the needed assets on time, and getting us live!
The Mystic team has also been responsive to feedback. We had some challenges with the ticket system, they've helped us resolve those pretty quickly and have been very open & responsive to that process feedback.
Would recommend!
Brianna Forrest
2023-06-07
Trustindex verifies that the original source of the review is Google.
My company used Mystic Media to develop a database to organize daily observations from pollution control equipment. Mystic Media was responsive to specific user needs throughout the project. The resulting database has a great user interface, is easy to use, and is organized efficiently. The database allows quick set-up of new users, plants, and control equipment and can easily be queried for a given timeframe. You can tell their products are developed with the needs of the end user in mind! It has been easy to work with Mystic Media and they always explained issues at a level I was able to understand. We would not hesitate to use Mystic Media in the future and, in fact, we plan to!
Nick Uthe
2022-08-09
Trustindex verifies that the original source of the review is Google.
I had an excellent experience working closely with Christopher Silvestro and Mystic Media over the course of a year to develop the Bean There Camping App! We were happy to find a local dev agency since our app project was put on by Bean Trailer here in Salt Lake City, Utah. Starting out we had the UI and other plans cooked up and handed the backend project off to Mystic to get us into the Apple and Google Play Store. Mystic Media hit all of our deadlines, had great communication, and overall was a great partner to execute the job with. Overall, Chris's forward thinking approach and professionalism made our experience working together a breeze. Thank you to Chris and the Mystic Media team, we appreciate you!
Danielle Noel
2022-07-21
Trustindex verifies that the original source of the review is Google.
Mystic Media has been amazing to work with. Their team has incredible attention to detail and they always complete tasks in a timely manner. Their processes are organized and methodical. They are very knowledgeable in their craft. They give prompt and frequent progress/timeline updates during projects to avoid any surprises. We appreciate the clear communication! Chris promptly calls whenever an issue arises. Instead of acting as a traditional “vendor”, they are a true partner to our business and an invaluable asset. We wouldn't hesitate to recommend them to anyone
Carl Goodman
2021-06-21
Trustindex verifies that the original source of the review is Google.
Great folks to work with. They were very knowledgeable about mobile apps, were efficient, and professional
Russell Taylor
2021-06-13
Trustindex verifies that the original source of the review is Google.
Great company and great experience. Mystic Media has the knowledge and flexibility to help on such a diverse range of projects. I am a current customer and I look forward to many more partnerships with Mystic in the future. I’m forever grateful for their creative abilities, technical expertise, and awesome advice.
