When trying to figure out how much to charge for your company’s iPhone app, there are a variety of factors to consider. Typically, pricing schemes were based solely upon the cost of developing the app and the projected sales forecast to ensure a substantial return on the investment. However, a new trend for pricing apps has emerged. Utilizing new research, outlined below, companies in Salt Lake City as well as other states, are encouraged to charge absolutely nothing for their iPhone apps.
It is understood iOS app development is not free and company’s need to produce revenue to remain in business. So why should iPhone apps be free? The following list provides 5 compelling reasons why:
- Free iPhone apps provide opportunities for companies to generate ad revenue.
- Unlike television, app usage occurs consistently throughout the day.
- The percentage of free apps being downloaded has increased every year since 2011.
- Apps strengthen a users connection to a brand or company.
- Research predicts 56% of purchases will be made via apps in the next year.
So, if you want to develop an app for your company, don’t be surprised when an iOS development team suggests offering your app for free. iOS app developers know even charging $.99 can significantly reduce demand. In order to manage expenditures companies are tempted to select the cheapest iOS developer which is not a good idea. iPhone users still demand great app content even though they will tolerate ads. Ads in apps also need to be crafted in such a way to make them interesting and relevant for consumers and worthwhile for advertisers. Selecting the best iOS app development service is key to making a free iPhone app generate revenue.
In Salt Lake City, Mystic Media provides the best iOS development services around. Our developers know how to create iPhone apps to help your company exceed its goals. Call Mystic Media today for a free consultation to learn why we are Utah’s premier iOS app development company.