Life for small businesses can be hard. Attracting new customers and making sales can be difficult if you don’t have the right mobile marketing strategy. The best marketing plans make businesses visible on every type of device. Over the past couple of years, consumers have steadily utilized mobile searches more and more and demand is not slowing down.
Mobile searches are also changing content consumption habits and causing shifts in consumer buying behavior. Consumers require quickly digestible information, like restaurant and clothing store locales found on Google Maps. According to Nielsen’s findings, 55% of mobile searches triggered purchases within 1 hour of the search. Eighty-four percent of all follow-up actions performed on a mobile device occurred within 5 hours.
To make sure your business can attract customers and make sales, follow these 5 steps of effective mobile marketing:
- Make your business’s website mobile-friendly.
- Give potential customers more access to you via embedded maps on your website.
- Brand yourself on social media networks (i.e. Facebook, Google+, Pinterest, etc.).
- Invest in traditional and mobile search buys.
- Be able to meet your prospective customers at their preferred purchase location (i.e. website, phone number or retail location).
Of course, Mystic Media has all the tools you need to optimize visibility for your business. Click here to learn more about what we do.